Marketing Manager

Summary

Join IXL Learning as a Consumer Marketing Manager for Rosetta Stone, a leading language learning program. You will develop and execute multi-channel marketing strategies to acquire new customers and drive brand engagement. Responsibilities include managing a small team, overseeing international marketing efforts, and ensuring alignment across various marketing channels. This is a full-time remote position in the United States. The ideal candidate is creative, strategic, and a strong communicator with extensive experience in brand and integrated marketing. IXL Learning offers a unique culture that fosters collaboration and values diversity.

Requirements

• BA/BS degree
• 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Minimum of 2-3 years of managing, coaching, and motivating direct reports
• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
• Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

Responsibilities

• Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
• Refine and build out Rosetta Stone’s consumer brand messaging
• Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
• Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing plans and messaging to support new product/feature launches
• Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
• Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
• Manage and mentor 1 Marketing Associate, with opportunity to add headcount

Benefits

This is a full-time remote position for candidates in the United States