Marketing Manager

Summary

Join IXL Learning as an Enterprise Marketing Manager to lead the global marketing strategy for Rosetta Stone for Enterprise, a leading language learning product used by over 12,000 brands. You will own the marketing plan, developing and executing strategies to boost brand awareness, lead generation, and customer retention. Collaborate with Marketing and Sales leadership to understand customer needs and align marketing programs with sales objectives. Create compelling brand and product messaging, marketing content, and sales enablement tools. Manage internal and external communications and identify brand advocates. This is a full-time remote position based in the United States.

Requirements

• BA/BS degree
• 9+ years of enterprise marketing experience
• Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
• Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally

Responsibilities

• Own the marketing plan for Rosetta Stone for enterprise, developing and executing strategies and tactics that will positively impact brand awareness, lead generation, customer retention, and more
• Lead our marketing efforts worldwide, but with a focus on North America and Europe
• Collaborate with Marketing and Sales leadership to understand customer needs and key sales objectives; align marketing programs to these goals
• Write and refine brand and product messaging to effectively position Rosetta Stone for Enterprise as the unparalleled corporate language training solution
• Create marketing content and sales enablement tools, including collateral, landing pages, email campaigns, case studies, sales presentations, and more
• Manage internal and external communications around product launches and feature updates
• Identify, engage with, and leverage brand advocates

Preferred Qualifications

Enterprise SaaS experience preferred; experience with international marketing is a plus

Benefits

This is a full-time remote position for candidates in the United States