Marketing Manager
The Floating School Indonesia
π΅ $70k-$90k
πRemote - Worldwide
Please let The Floating School Indonesia know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Flatiron School as a Marketing Manager and play a pivotal role in driving student acquisition through multi-channel marketing strategies. You will manage university partnerships, execute marketing campaigns, and collaborate with various teams. This role requires a blend of creative and analytical skills, proven experience in marketing, and proficiency in various marketing tools. The ideal candidate will have experience in higher education or a related industry. The position offers a competitive salary and the opportunity to contribute to a mission-driven organization.
Requirements
- Bachelorβs degree in Marketing or a related field or equivalent experience
- 3-5 years of experience in a marketing role, preferably in higher education or a related industry
- Proven experience in project management, website management, social media, paid advertising, and email marketing
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience utilizing a number of tools including (e.g., Monday, Customer.io, Salesforce, Sprout Social)
Responsibilities
- Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly
- Manage marketing projects for several university partnerships simultaneously
- Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners
- Ensure website content is up-to-date, engaging, and aligns with brand standards
- Collaborate closely with the Enterprise sales, Admissions, and Community teams, as well as functional specialists on the Marketing team
- Utilize SEO best practices to increase organic traffic and improve search rankings
- Develop and implement social media strategies to enhance brand presence and engagement
- Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram, Facebook, YouTube)
- Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels
- Monitor and analyze campaign performance, adjusting strategies to maximize ROI
- Analyze funnel performance and implement improvements based on data insights
- Ensure all content is consistent with brand voice, style, and messaging
- Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software
- Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights
Preferred Qualifications
- Experience in Higher Education, Talent Acquisition, or Software industry is a plus
- Experience in both B2C and B2B is a plus
- MBA is a plus
Benefits
$70K-$90K
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