Marketing Manager

Summary

Join Flatiron School as a Marketing Manager and play a pivotal role in driving student acquisition through multi-channel marketing strategies. You will manage university partnerships, execute marketing campaigns, and collaborate with various teams. This role requires a blend of creative and analytical skills, proven experience in marketing, and proficiency in various marketing tools. The ideal candidate will have experience in higher education or a related industry. The position offers a competitive salary and the opportunity to contribute to a mission-driven organization.

Requirements

• Bachelor’s degree in Marketing or a related field or equivalent experience
• 3-5 years of experience in a marketing role, preferably in higher education or a related industry
• Proven experience in project management, website management, social media, paid advertising, and email marketing
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Experience utilizing a number of tools including (e.g., Monday, Customer.io, Salesforce, Sprout Social)

Responsibilities

• Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly
• Manage marketing projects for several university partnerships simultaneously
• Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners
• Ensure website content is up-to-date, engaging, and aligns with brand standards
• Collaborate closely with the Enterprise sales, Admissions, and Community teams, as well as functional specialists on the Marketing team
• Utilize SEO best practices to increase organic traffic and improve search rankings
• Develop and implement social media strategies to enhance brand presence and engagement
• Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram, Facebook, YouTube)
• Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI
• Analyze funnel performance and implement improvements based on data insights
• Ensure all content is consistent with brand voice, style, and messaging
• Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software
• Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights

Preferred Qualifications

• Experience in Higher Education, Talent Acquisition, or Software industry is a plus
• Experience in both B2C and B2B is a plus
• MBA is a plus

Benefits

$70K-$90K