Marketing Manager

Summary

Join Trupanion as a Marketing Manager supporting the Czech Republic and Slovakia regions! This remote position (with occasional Prague office meetings) requires strong B2B and B2C marketing expertise, project management skills, and a passion for data-driven results. You will implement and optimize digital and direct communications, build engaging content, measure marketing effectiveness, and provide performance reports. The role involves cross-functional collaboration and supports Trupanion's international expansion. Flexibility in working hours is needed to accommodate global time zones, and occasional travel may be required.

Requirements

• 2+ years of experience building and optimizing MarTech tools, such as CRM, Content Management System, and Marketing Automation (e.g., Iterable, Plausible Analytics, Dynamics365)
• 1+ years managing external vendors such as: agencies, freelancers, and creators (influencer and UGC)
• Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused
• Excellent background in content creation for differing mediums (static, video, animation) with various tools, like Adobe Illustrator, InDesign, Sketch, Figma or CapCut
• Qualified experience working with Social Media Management tools, like Metricool or Hootsuite
• Familiarity with project management software, such as Smartsheet or Asana
• Experience working on multiregional and multilingual efforts
• Deep understanding of the cultural nuances and differences between Czechia and Slovakia, that would impact our key target audience
• Ability to audit Paid media programs (Social and Search) to ensure our overall marketing vision is being supported effectively
• Use data to make decisions and drive performance
• Leverage experience to drive innovation and creativity
• Thrive in a fast-paced environment and adapt quickly to change
• Keep an eye on the details
• Seamlessly handle several initiatives at once
• Fluent in Czech and Slovak. Proficient in English

Responsibilities

• Implement and optimization digital and direct communications that engage, educate, and retain pet owners, breeders, and veterinarians alike through various mediums such as: emails, SMS/texts, social media, blogs, print collateral, and website content authoring
• Build, manage, and push engaging and relatable content and campaigns for various channels and mediums to increase the amount of loving, responsible pet owners and their pets within the Trupanion family
• Measure the effectiveness, progress, and impact of Czech and Slovakia regional Marketing as they relate to important metrics and company goals
• Provide reporting on regional performance as well as insights and recommendations to leadership

Benefits

Attractive salary package