Marketing Manager

Summary

Join one of the fastest-growing consumer product companies in the U.S. as their Retail Marketing Manager. This key role supports a company scaling from digital to national retail, launching its flagship brand (a top Amazon seller) into major retailers like Walmart, Walgreens, and Best Buy. You will lead end-to-end retail marketing campaigns, own packaging development, and manage PDP content and retail signage. The position requires cross-functional collaboration to prepare products for launch and manage promotional programs. This is a fast-paced role with interviews happening quickly.

Requirements

• 5–8 years in CPG, wellness, beauty, or consumer tech marketing
• Direct experience launching products into big-box retailers (Walmart, Target, Best Buy, etc.)
• Deep understanding of retail timelines, merchandising, and wholesale processes
• Strong project management skills—comfortable owning timelines with multiple stakeholders
• Experience using creative tools like Photoshop, Canva, or equivalent
• Familiarity with packaging specs: dielines, renders, PDPs, UPCs
• Based in or near L.A. preferred (hybrid OK); remote considered for top-tier candidates

Responsibilities

• Lead end-to-end retail marketing campaigns
• Own packaging development: dielines, creative, copy, production timelines
• Develop and manage PDP content, retail signage, photography, and 3D renders
• Work cross-functionally to prepare products for launch
• Manage retail-specific promotional programs and marketing calendars
• Ensure all deliverables are brand-right, retail-compliant, and launch-ready
• Coordinate internal and freelance creative resources
• Track budgets, creative production, and performance
• Finalize packaging for a major Walmart launch
• Lead development of retail creative for fall campaigns
• Embed with cross-functional teams and take ownership quickly

Preferred Qualifications

• Photo/video shoot coordination experience
• Knowledge of PDP syndication tools
• Packaging compliance and regulatory experience