Marketing Manager

Summary

Join our team at Vouched as a Marketing Manager to drive content development and support lead generation, paid advertising, website updates, award submissions, and event initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of experience in B2B content creation, marketing, SEM, and paid advertising, preferably in a SaaS environment targeting healthcare or financial services
• Proven experience writing persona-driven content that speaks directly to specific audiences
• Proficiency in campaign management, lead generation, and performance analysis
• Excellent written and verbal communication skills
• Strong analytical mindset with the ability to interpret data and optimize campaigns

Responsibilities

• Write engaging and targeted content including blogs, case studies, emails, and thought leadership pieces tailored to personas in healthcare and financial services
• Develop customer case studies to showcase the impact of Vouched.id solutions
• Create award submissions that highlight our innovation and achievements in identity verification
• Plan and execute lead generation campaigns across multiple channels, including email marketing, social media and paid media
• Track, analyze, and report on campaign performance to optimize strategies and maximize ROI
• Support event planning and execution to drive brand awareness and lead generation
• Coordinate content and assets for virtual and in-person events, ensuring consistent brand messaging

Preferred Qualifications

• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot)
• Strong content writing skills with the ability to adapt messaging to various personas and stages of the buyer’s journey
• Understanding of SEO principles and content marketing best practices

Benefits

• Equity compensation
• Remote working environment
• Self-managed paid time off
• 11+ annual company holidays
• 401k
• Health Care Benefits: Medical, Vision, Dental
• Wellness Benefits: EAP, LifeHealth Online, One Medical, Perkspot
• Parental leave
• $120k - $140k base salary