WhatNot is hiring a
Marketing Manager

Summary

Join Whatnot, the largest livestream shopping platform in North America and Europe, as a Marketing Manager for collectibles (toys and comics). You will devise campaigns to generate buzz and drive conversion. This role requires experience in category marketing, brand management, or social media marketing with proficiency in digital platforms and data analytics tools.

Requirements

• 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools
• Expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce and drive campaign conversion
• Experience at a high-growth startup, marketplace, or creator-focused platform
• Experience and an interest in working directly with influencers and creators
• Problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• Immersed in internet culture and excited to dive deep into the inner-workings of your category’s community
• Data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
• Passion for creator communities and/or existing Whatnot product categories (e.g., collectibles)

Responsibilities

• Own buyer acquisition for collectibles (toys and comics), including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
• Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
• Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
• Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns
• Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Care benefits
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave