Marketing Manager

Summary

Join Winona, a leading telemedicine company, as a full-time remote Marketing Manager specializing in Native Advertising. You will develop and execute comprehensive native advertising strategies across platforms like Taboola and Outbrain, leveraging data insights for audience targeting and campaign optimization. Responsibilities include campaign planning, execution, monitoring, and reporting, requiring strong analytical skills and experience with various advertising technologies. The ideal candidate possesses 2+ years of experience in digital media marketing with a focus on native advertising and a deep understanding of programmatic platforms. Winona offers a flexible work environment, unlimited PTO, comprehensive health benefits, and opportunities for professional development.

Requirements

• 2+ years of experience in digital media marketing, with a strong focus on Native Advertising
• Strong analytical skills to interpret complex data from various platforms to optimize campaign performance
• In-depth knowledge of native and programmatic platforms (Taboola, Outbrain, Google DV360, The Trade Desk, Amazon DSP, etc.)
• Experience with ad serving technologies, pixel implementation, and tracking mechanisms
• Comprehensive understanding of digital marketing channels (SEO, SEM, social media, etc.)
• Attention to detail to manage multiple campaigns simultaneously
• Excellent communication skills to convey complex strategies and data insights to stakeholders with varying levels of technical understanding
• Adaptability to stay current with evolving industry trends

Responsibilities

• Develop comprehensive native advertising strategies aligned with client objectives
• Utilize data insights to identify and segment target audiences across all relevant platforms
• Set up, manage, and optimize campaigns on native advertising platforms such as Taboola and Outbrain
• Utilize programmatic advertising as needed to efficiently reach specific audience segments
• Monitor real-time campaign performance across all platforms
• Implement data-driven adjustments and A/B testing to improve key performance indicators (KPIs) like CTR, CPC, CPM, and ROAS
• Analyze cross-platform data to provide actionable insights and recommendations for future campaigns
• Leverage first-party, second-party, and third-party data for precise audience targeting on all platforms
• Implement strategies like retargeting, lookalike audiences, and contextual targeting to expand reach and engagement
• Allocate and manage budgets effectively across multiple campaigns and platforms
• Ensure campaigns stay within budget while achieving or exceeding KPIs
• Stay updated on the latest native advertising technologies and industry trends
• Utilize a variety of tools including ad servers, native advertising platforms, and analytics platforms
• Work closely with creative teams to develop compelling ad content suitable for different platforms
• Coordinate with media buyers and data analysts to align on campaign goals and strategies

Preferred Qualifications

Experience with programmatic advertising platforms

Benefits

• Flexible hours, work wherever you choose
• Unlimited PTO
• Medical/ Dental/ Vision insurance (US-W2)
• Non-working holidays per country of residence
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings