Marketing Manager

Summary

Join Wintermute, a leading crypto algorithmic trading firm, as a Marketing professional focusing on product marketing for customer-facing products, including OTC products, Wintermute portal NODE, and liquidity provision for blockchain projects. This role also encompasses general awareness and recruitment marketing, supporting venture investments. We seek a highly motivated, creative, and organized self-starter to execute marketing activities, drive engagement, and leverage Wintermute's strong industry reputation. The ideal candidate possesses diverse marketing experience and a hands-on attitude, with a passion for crypto being a significant advantage. Responsibilities include executing marketing plans, supporting rebranding efforts, driving content marketing, enhancing external visibility, and reporting on results. The position requires several years of experience in product marketing or related fields, a proven track record of success, and the ability to independently deliver customer-facing deliverables.

Requirements

• At least 3-5 years experience in a high-performance product, product marketing, social media marketing, or related operations function, e.g., crypto or other VC-backed startup, fintech company, B2B SaaS, dynamic financial services company, consulting; we also welcome management consultants and similar high-performing generalist candidates
• Track record of creating a tangible impact on key metrics, and be ready to give examples
• Experience of independently delivering ready customer-facing deliverables, such as content pieces, campaigns etc; being able to do content/copy without content writers or agencies
• Experience with at least several functional areas listed above and familiarity/general understanding of others; ability to learn new functional areas quickly and independently
• Ability and interest to learn about crypto, financial products, and technologies quickly and independently
• Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth)
• Able to understand the bigger picture and be very hands-on and practical
• Flexibility to find the right approaches for each product, company, and situation, not only copy-paste what was seen before
• Fact-based approach to marketing
• Being organized, structured, dependable, and operating with a sense of urgency is key for this role
• Determined, ambitious yet humble, willing to work hard, take feedback, and learn on the way
• Like meritocracy and being judged by what you deliver
• Have an entrepreneurial mindset; be prepared to work non-standard working hours if required

Responsibilities

• Execute the marketing plan: own the execution of marketing activities, including hands-on execution, coordinating communications and operational teams, and working with internal and external teams (e.g., designers, suppliers, agencies, etc)
• Support ongoing rebrand project and expand the branding to new activities
• Drive the creation of thought leadership and content marketing pieces centered around education and providing value to counterparties and partners
• Drive increasing Wintermute visibility through top-tier media, conferences, speaking arrangements, and targeted events in coordination with an Event Manager
• Build a fact-base to monitor and report results of all activities

Preferred Qualifications

Experience with B2B marketing in high-value deal/ACV environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage but not a requirement