Marketing Manager

Summary

Join Wordwall's growing team as a Marketing Manager to implement and launch new marketing opportunities. You will take a hands-on approach to all aspects of marketing, collaborating with cross-functional teams and driving campaigns from ideation to execution. The role requires managing multi-channel marketing campaigns, analyzing performance data, and creating engaging content. You will also develop marketing personas, conduct market research, and optimize marketing strategies based on data insights. Success in this role demands strong analytical and communication skills, proficiency in marketing tools, and experience in digital marketing. This is a fully remote position offering a competitive salary and the chance to make a significant impact in the education technology sector.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 4 years of experience in marketing, digital marketing, or a related field
• Demonstrated ability to manage multi-channel marketing campaigns from planning through execution and analysis
• Strong understanding of digital marketing channels and best practices
• Proficiency in marketing tools and platforms (Google Analytics, social media management tools, email marketing platforms)
• Excellent written and verbal communication skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with content creation, campaign management, and performance reporting
• Knowledge of SEO and web analytics

Responsibilities

• Bringing campaigns to life
• Implement and optimize performance marketing campaigns
• Support monitoring performance and adjusting strategies based on data insights
• Execute marketing campaigns from ideation to completion
• Measuring our impact
• Track and analyze marketing performance data across multiple channels
• Generate weekly and monthly performance reports
• Use data insights to optimize marketing strategies and improve ROI
• Monitor key performance indicators (KPIs) and adjust tactics accordingly
• Creating connections through content
• Drive lifecycle management across onboarding, trial, upsell, churn prevention, and win-back through email marketing
• Support the development and execution of integrated content marketing strategies, ensuring consistent brand messaging and engagement across all channels
• Understanding our teaching community
• Develop and refine marketing personas to influence communication and copy
• Synthesize market and competitive research to inform and drive marketing strategy
• Assist in analyzing customer insights and behavioral data to optimize marketing approaches in partnership with product teams

Preferred Qualifications

• Experience with paid advertising platforms (Google Ads, Facebook Ads, etc.)
• Familiarity with marketing automation tools and CRM systems
• Experience with A/B testing and campaign optimization
• Experience using AI tools or integrating artificial intelligence into marketing workflows (e.g., for content creation, campaign optimization, data analysis, or customer segmentation)
• Understanding of persona development and customer segmentation
• Experience in education technology or SaaS marketing

Benefits

• ��45k - £65k annual salary
• Fully remote working #LI-Remote
• High growth, investor backed environment
• A collaborative culture with real opportunities to make an impact