Marketing Operations Analyst II

Summary

Join our team as a Marketing Operations Analyst II and contribute to lead and pipeline reporting, ensuring accurate data tracking and insightful performance measurement to drive marketing and sales alignment. This role centers on lead management, pipeline analysis, and revenue reporting, while also managing Google Analytics, Google Ads, and other digital marketing performance metrics. You will build and maintain dashboards, develop attribution models, and work closely with Sales Operations and Demand Generation teams. The ideal candidate possesses strong analytical skills, BigQuery experience, and expertise in data visualization and marketing analytics. This position requires a strong understanding of data management and compliance with regulations like GDPR and CCPA.

Requirements

• 5+ years of experience in marketing analytics, lead operations, or data analysis
• Strong expertise in lead management, pipeline tracking, and revenue reporting
• Proficiency in BigQuery for querying and analyzing large-scale marketing and sales data
• Experience with data visualization tools (Google Looker Studio, Tableau, Power BI)
• Google Analytics and Google Ads experience, with a strong understanding of paid search, SEO, and digital reporting
• Knowledge of marketing attribution modeling, multi-touch attribution, and conversion tracking
• Familiarity with CRM systems (Salesforce preferred) and HubSpot reporting
• Ability to interpret complex data sets and present insights to marketing, sales, and leadership teams

Responsibilities

• Manage and maintain lead flow tracking and reporting from marketing campaigns into HubSpot and CRM (Salesforce preferred), ensuring data accuracy and integrity
• Track, analyze, and report on pipeline performance, lead conversion rates, and marketing-influenced revenue to measure campaign impact
• Build and maintain dashboards in CRM, Looker Studio, Tableau, and Power BI to visualize lead lifecycle stages, funnel progression, and sales handoff efficiency
• Develop and refine marketing attribution models to assess the effectiveness of marketing channels and campaigns in pipeline generation
• Work closely with Sales Operations and Demand Generation teams to ensure seamless lead handoff and alignment on pipeline metrics
• Monitor and analyze Google Analytics and Google Ads performance, identifying trends and opportunities for optimization
• Track digital campaign performance across paid media, SEO, and website engagement, providing recommendations for improvement
• Implement and maintain Google Tag Manager configurations to optimize conversion tracking and event measurement
• Conduct A/B testing and conversion rate analysis to optimize digital campaigns and landing page effectiveness
• Ensure marketing data is structured correctly in BigQuery for advanced analytics and reporting
• Maintain data hygiene, segmentation, and enrichment to improve targeting and reporting accuracy
• Ensure compliance with data privacy regulations (GDPR, CCPA) in all lead tracking and reporting activities
• Collaborate with marketing and IT teams to improve data governance and system integrations

Preferred Qualifications

• Experience with SQL, Python, or R for advanced data analysis and reporting
• Familiarity with Google Tag Manager for event tracking and campaign measurement
• Certifications in HubSpot, Google Analytics, or BigQuery are a plus