Marketing Operations

Summary

Join us as a detail-oriented and motivated Marketing Operations Analyst to support our global marketing team. As a Marketing Operations Analyst, you will play a crucial role in optimizing our marketing processes, managing data quality, and supporting reporting and automation initiatives.

Requirements

• Proficiency in Salesforce administrative tasks and reporting. Salesforce Admin Certification
• Experience using HubSpot for campaign management and marketing automation
• Experience working with Outreach or similar engagement tools
• Strong knowledge of MS Excel or Google Sheets for data analysis
• Familiarity with Marketing Tech stack
• Experience: 8-10 years of relevant experience in Marketing Operations, Marketing Automation, or a similar role
• Based in India and willing to work flexible hours to overlap with US time zones
• Strong internet connection and remote work setup
• Ability to work independently and in a cross-functional team

Responsibilities

• Assist in basic Salesforce administrative tasks, such as data updates, field configuration, and maintaining data integrity
• Support the Marketing team in creating and refining Salesforce reports and dashboards to track key metrics and campaign performance
• Manage the HubSpot platform for marketing automation, including list & lead management
• Ensure synchronization between Salesforce and HubSpot to maintain data accuracy and integrity
• Develop and deliver regular reports to track key marketing success metrics
• Analyze campaign performance and suggest improvements based on data-driven insights
• Support marketing team’s process around areas like lead scoring, lead routing, and campaign tracking
• Maintain documentation of processes and workflows and ensure adherence to best practices
• Collaborate with Sales and Marketing teams to support go-to-market initiatives

Benefits

Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work