Marketing Operations Director

Summary

Join Rithum™, the world’s most trusted commerce network, as Marketing Operations Director to execute global marketing automation strategy, own marketing technology stack, and lead a high-performing global team.

Requirements

• 10+ years of experience in marketing operations, ideally within global B2B SaaS environments with demonstrated success in executing high-growth, scalable strategies
• Deep hands-on experience using the following technologies: Marketing Automation (Marketo), CRM (Salesforce), ABM (6Sense)
• Proven ability to execute multi-channel marketing campaigns, including email marketing, lead nurturing and customer engagement initiatives
• Deep expertise in data management, analytics and reporting with a track record of turning data into actionable business insights that drive measurable growth
• Exceptional communication, project management and problem-solving skills with a proven ability to build cross-functional relationships in a fast-paced setting
• Financial acumen with experience managing budgets and achieving ROI on marketing technology investments

Responsibilities

• Execute Global Strategy: Shape and implement a global marketing operations and technology structure that aligns with Rithum’s business objectives– driving lead generation, marketing sourced opportunities, marketing qualified leads (MQL), marketing qualified accounts (MQA), pipeline, bookings and customer expansion
• Design & Manage Campaigns: Provide operational and strategic input by collaborating with other department leads across demand generation, ABM, brand, product and customer marketing. Build and deploy these campaigns leveraging your team and personal expertise
• Platform Optimization and Integration: Oversee the selection, integration and ongoing optimization of marketing technology platforms, ensuring seamless alignment with CRM (Salesforce), ABM (6sense), marketing automation (Marketo) and other key tools to improve the quality of campaign execution and tracking
• Inform Actionable Insights: Work collaboratively with revenue operations and data analysts to build the marketing inputs that flow into our analytics platforms and functions (MA, CRM, BI, ETL, AI), resulting in performance dashboards and informed business decisions
• Cross-Functional Alignment & Lead Mgmnt: Partner with Demand Generation, Sales Development, Sales Enablement and Revenue Operations to align marketing strategies and lead management processes, enhancing lead quality, routing and performance metrics
• ABM & Sales Intelligence: Collaborate with Sales Enablement & Demand Generation teams to help build and deliver ABM insights to sales, including account level intent signals, first party digital behavior and predictive funnel analytics
• Internal Training and Enablement: Train cross-functional teams on marketing automation tools, best practices and platform capabilities to support organizational goals
• Budget Management: Manage and optimize the marketing technology budget, ensuring cost-efficiency and maximizing return on investment
• Data Integrity, Compliance and Process: Ensure data accuracy and regulatory compliance within marketing platforms. Regularly evaluate and enhance marketing automation processes, driving scalability and efficiency across marketing initiatives and ensuring seamless operational performance

Preferred Qualifications

• Bachelor’s degree in marketing, business, or a related field; Graduate degree marketing, business, data/analytics, technology or a related field is a plus
• Prior experience in a private equity-backed, high-growth environment
• Proficiency in digital marketing channels such as paid social, display advertising, SEM and SEO

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year