Marketing Operations Manager

Summary

Join Addepar's team as a Marketing Operations Manager and lead the growth of our marketing operations team, oversee the marketing tech stack, champion automation, and drive innovation.

Requirements

• 6+ years of related experience in role and a Bachelor's degree or equivalent experience; 4+ years and a Master's degree
• 4+ years of experience with Marketo, focusing on Marketo-to-Salesforce integrations, with deep expertise in managing lead workflows
• 2+ years of experience leading a hybrid/remote team, and proven ability to hire, develop, and train A players

Responsibilities

• Lead our Marketing Operations Team: Oversee our growing Marketing Operations team, focusing on people, process, and tools
• Oversee Marketing Tech Stack & Data Infrastructure: Manage the marketing tech stack to ensure smooth data flow and integration, generating insights to guide strategic business decisions
• Champion Automation & Streamline Operations: Align processes, technology, and people to create efficient and cohesive operations across the marketing organization. Drive the implementation and optimization of marketing automation strategies to enhance processes, increase productivity, and support Addepar’s rapid growth
• Cross-Functional Collaboration: Work closely with performance marketing, product marketing, and sales/client leadership to successfully implement and report on the full lifecycle of prospects and customers
• Lead/Marketing Reporting & Data Strategy: Continuously calibrate Addepar’s leads process, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization. Solidify and document the data infrastructure for accurate and scalable attribution and measurement
• Project Management: Oversee and execute multiple projects simultaneously, balancing competing priorities and ensuring timely completion in a fast-paced environment
• Tool Integration: Lead initiatives to evaluate, select, and integrate third-party and internal tools, ensuring seamless functionality
• Ensure Compliance: Ensure all marketing tools and processes comply with Infosec policies and communication governance standards
• Roadmap & Planning: Play a key role in driving marketing roadmap and sprint planning, supporting campaign strategy, and participating in business reviews, annual planning, and goal-setting efforts

Benefits

Base salary: $102,000 - $159,000