Customer Marketing Operations Manager

Summary

Join Sonar as a Customer Marketing Operations Manager and build a scalable foundation for customer advocacy programs. You will be the operational backbone of the customer marketing team, blending technical expertise with marketing strategy. You will own the systems, processes, and data that empower the amplification of customer voices. Your work will directly enable the transformation of happy customers into powerful advocates, proving the impact of these programs on the business. This role requires managing and optimizing the customer marketing tech stack, tracking and analyzing performance, developing customer segmentation processes, providing centralized analytics and reporting, executing crucial operational and marketing communications, and collaborating with the Customer Success team. Sonar offers a dynamic culture, flexible work policy, growth mindset, and comprehensive benefits package.

Requirements

• 4–6 years of experience in marketing operations, customer marketing, or a similar role, ideally within a B2B SaaS organization
• Direct experience managing a marketing technology stack, including advocacy, community, or review platforms (e.g., UserEvidence, G2, TrustRadius)
• Strong analytical skills with a proven ability to translate data into meaningful insights, build dashboards, and measure campaign performance against business goals
• Experience with customer segmentation and executing targeted, data-driven communication campaigns
• Excellent project management skills with the ability to manage multiple systems, vendors, and cross-functional projects effectively
• Clear and precise communication skills, with the ability to draft customer-facing content for both operational and marketing purposes
• A deep understanding of customer marketing principles and how peer validation, success stories, and social proof influence the B2B buying journey
• Metrics-minded and know how to build the systems required to prove the impact of advocacy on brand, pipeline, and revenue

Responsibilities

• Manage and optimize our customer marketing tech stack, including advocacy platforms (UserEvidence), review sites (G2, TrustRadius), and related tools to power our programs
• Track, analyze, and report on the performance of customer marketing initiatives, including advocacy engagement, content adoption, and campaign performance, delivering actionable insights to the team
• Develop and manage a systematic process for segmenting our customer base—using product usage, behavior, and health data—to identify ideal advocates for marketing campaigns
• Provide centralized analytics and reporting for advocacy, engagement, and demand generation activities, proving the influence of customer marketing on pipeline and revenue
• Execute crucial operational and marketing communications, including price increases, system migrations, rebrands, and promotional campaigns
• Draft clear and concise content for incident communications in partnership with technical teams to ensure customer trust and transparency
• Collaborate closely with the Customer Success team to provide operational support for customer education and onboarding, ensuring a seamless journey from new user to potential advocate

Preferred Qualifications

Background in data analysis, systems administration, or a broader customer marketing role is a plus

Benefits

• Flexible comprehensive employee benefit package that is 90% paid by the company
• We encourage usage of our robust time-off allocations
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation
• Generous discretionary Company Growth Bonus, paid annually
• Fully paid parking in the heart of downtown Austin, Texas