Marketing Operations Manager

Summary

Join Limble, a leading Maintenance Management SaaS platform, as their Marketing Operations Manager. This role is the operational backbone of the marketing engine, building scalable processes, driving performance insights, and leveraging automation and AI. You will partner with various teams to accelerate pipeline and revenue outcomes. Key responsibilities include administering and optimizing the marketing technology stack, driving automation and efficiency with AI, ensuring data integrity, evaluating and integrating new technologies, providing campaign support, optimizing audience and lead flow, and delivering strategic insights. The ideal candidate has 5+ years of experience in a related role within B2B SaaS, expertise with HubSpot Marketing Hub, and a strong understanding of marketing metrics. Limble offers a fully remote position, stock options, flexible PTO, and various other benefits.

Requirements

• 5+ years of experience in Marketing Operations, RevOps, or a related role within B2B SaaS
• Admin-level expertise with HubSpot Marketing Hub ; you've built and managed end-to-end campaign infrastructure
• Collaborative & Cross-Functional: Partner with diverse teams to align on objectives, improve processes, and facilitate the adoption of new systems to optimize revenue and business performance
• Solid understanding of UTMs, attribution models, and key marketing funnel metrics
• Proven experience operationalizing and analyzing multi-channel campaigns
• Strong attention to detail with a process-first mindset and a commitment to thorough documentation
• Curious, collaborative, and highly motivated to drive measurable impact across the entire revenue funnel

Responsibilities

• Administering and optimizing our marketing technology stack: You'll ensure HubSpot Marketing Hub is fully leveraged, from workflows and forms to lead scoring and lifecycle stages, and that data flows effortlessly with Salesforce
• Driving automation and efficiency with AI: You'll implement and document marketing automation best practices, actively leveraging AI to optimize systems for seamless campaign execution, lead nurturing, and lifecycle management, ensuring scalability and efficiency
• Ensuring data integrity and performance visibility: You'll establish a clean data foundation through standardized UTM usage, source tracking, and tagging to enable robust attribution and drive strategic insights
• Evaluating and integrating emerging marketing technologies: You'll research and assess new marketing technologies and AI capabilities, using insights from intent and review sources (like G2, ZoomInfo, Clay) to enhance personalization, predictive analytics, and campaign optimization
• Providing end-to-end campaign operational support: You'll manage the execution of multi-channel campaigns across inbound, outbound, and intent-based initiatives, including email, paid media, and events
• Optimizing audience and lead flow: You'll collaborate with demand generation and channel marketing to refine segmentation, scale campaign setup, and manage lead routing logic, leveraging AI and orchestration platforms (e.g., LeanData, Qualified) for seamless sales handoff and clear funnel visibility
• Delivering strategic insights and optimizing performance: You'll partner with the BI team to define key marketing metrics, develop comprehensive reporting and dashboards, and conduct strategic performance analysis to identify trends, and deliver actionable recommendations that enhance ROI and accelerate pipeline growth

Preferred Qualifications

Familiarity with orchestration platforms like LeanData or Qualified for lead flow management and marketing-to-sales handoff

Benefits

• $120,000 - $150,000 OTE (Please note that while we post the full range, most offers will fall closer to the midpoint, based on experience and qualifications.)
• Fully remote position
• Stock options
• Flexible PTO
• 11 paid company holidays
• Paid parental leave
• Health, Dental, and Vision insurance
• Employer paid Basic Life insurance and Short-Term Disability insurance
• Company contribution match for HSA and 401(k)
• Monthly employee wellness stipend
• Opportunities for professional development stipends
• Pet insurance