Marketing Operations Specialist

Summary

Join Discogs as a Marketing Operations Specialist and optimize our marketing technology stack. You will leverage your SQL and GA4 expertise, collaborating with marketers and engineers to ensure campaigns meet KPIs. This remote position, open to candidates in OR, WA, CA, CO, TX, and IL, requires 1-2 years of experience in marketing operations, analytics, or automation. You'll manage Customer.io, GTM, and Firebase, ensuring data accuracy and compliance. The role involves data integration, analytics, reporting, and collaboration across teams. Discogs offers competitive compensation, benefits, and a flexible work environment.

Requirements

• 1-2 years of experience in Marketing Operations, Marketing Analytics, or Marketing Automation roles
• Intermediate to advanced proficiency in SQL for data segmentation and integrations
• Experience managing and configuring tag management systems like Google Tag Manager (GTM) and/or Firebase for web and mobile tracking
• Proficiency in web analytics like GA4 for campaign tracking, reporting, and dashboard creation
• Experience administering Customer.io or similar marketing automation platforms
• Familiarity with cookie consent management tools (e.g., OneTrust) and understanding of data privacy best practices
• Experience working with data segmentation and audience creation tools for targeted marketing campaigns
• A proactive, curious approach to troubleshooting technical issues and identifying optimization opportunities
• Ability to adapt to evolving marketing technologies and campaign requirements
• Effective communication skills for collaborating across engineering, product, analytics, and marketing teams
• Ability to translate technical insights into clear, actionable recommendations for non-technical stakeholders

Responsibilities

• Serve as the primary administrator for Customer.io, managing tasks like lifecycle workflows, transactional sends, and data optimization
• Oversee Google Tag Manager (GTM) and Firebase configurations for accurate tracking, tagging, and lifecycle event monitoring across web and mobile platforms
• Ensure compliance with cookie consent management tools (e.g., OneTrust) and maintain alignment with data privacy regulations
• Support Lifecycle Marketing teams in building and optimizing automated workflows and triggered campaigns across email, web, mobile apps, and ad networks
• Collaborate with engineering and analytics teams to ensure seamless data flow and consistency between systems
• Support data segmentation and targeting, creating audiences based on user attributes, behavior, and preferences using SQL and related tools
• Build and maintain custom dashboards in Google Analytics 4 (GA4) and Looker to monitor campaign performance, user behavior, and lifecycle events
• Analyze campaign and user data to uncover insights and recommend optimizations for better performance and ROI
• Enable accurate tracking and attribution across paid and organic channels using tools like GTM and Firebase
• Proactively identify and resolve data discrepancies to ensure accurate reporting and analysis
• Collaborate with engineering, product, and analytics teams to align technical implementations with marketing objectives
• Act as the technical point of contact for troubleshooting and optimizing marketing operations integrations
• Stay informed about emerging trends in marketing automation, data analytics, and technical SEO, identifying opportunities to improve workflows and campaign effectiveness

Preferred Qualifications

• Proficiency with Python, Javascript, or Liquid
• A Passion for staying abreast of industry developments and best practices
• A basic understanding of how browser cookies work and experience with OneTrust or similar cookie management tools
• Strong analytical skills and the ability to derive insights from complex datasets
• Familiarity with data visualization tools (e.g., Tableau, Looker)
• Exposure to CRM systems (e.g., HubSpot, Salesforce) and their integration with marketing platforms
• Experience with machine learning or AI techniques for predictive modeling and personalization

Benefits

• Competitive compensation: salary, plus performance-related bonus program
• 401(k) with employer match
• 100% company-paid medical and dental insurance benefits for you and your dependents
• 4 weeks paid vacation, increasing based on tenure
• 18 weeks paid leave for birth moms
• 8 weeks paid parental leave, including for adoption
• Monthly wellness allowance
• Annual professional and personal development allowance
• Work from home office set-up and expense allowances
• Flexible work location opportunities
• Employer matching toward charitable contributions