Marketing Operations Specialist

Summary

Join FloQast as a Marketing Operations Specialist, focusing on the tactical execution of marketing campaigns within Hubspot and Salesforce. You will be responsible for building, executing, and optimizing various marketing initiatives, including email campaigns and lead scoring. This role requires strong data management and analytical skills to assess campaign performance and provide optimization recommendations. You will collaborate with the marketing team and systems administrators to ensure data accuracy and improve business processes. The position demands proficiency in Salesforce, Hubspot, and Excel, along with experience in data analysis and management. FloQast offers a competitive compensation package and benefits.

Requirements

• BA/BS degree in Marketing, Business, Data Science or in a related field
• Minimum of 2 years experience working in a data management or data analysis capacity
• Strong attention to detail and a strong interest in systems and analytics as they relate to sales and marketing initiatives
• Strong Excel skills required (Macro creation-level capabilities desired)
• Salesforce.com familiarity and reporting skills
• Basic Hubspot experience and email campaign building knowledge
• Data analytics and data manipulation experience
• Ability to remain organized and execute in a fast-paced environment
• Team player with a collaborative orientation
• Excellent verbal and written communications skills

Responsibilities

• Orchestrate ongoing data discovery, ingestion, matching, enrichment, and distribution
• Using both Salesforce and Hubspot data, collect and analyze quantitative and qualitative data from marketing campaigns to assess what is performing best and provide recommendations for optimizing future campaigns
• Assist Systems Admins with reporting automation to provide better insight into the performance of marketing channels, identifying trends and opportunities for improvement
• Work closely with Systems Admins to identify and resolve data issues that impact data accuracy, and ensure data infrastructure exists to propel business forward
• Support the implementation of campaign setup and workflows
• Manage data error reporting and remediation processes
• Support the effort to implement exception reporting, and ensure the right checks and balances are in place to promote accurate reporting
• Perform critical data management operational tasks including: list uploads and segmentation using Ringlead or a Data Studio tool, lead management, target account management, database organization, and systems sync maintenance between Salesforce.com , Hubspot and Outreach.io
• Build list segmentation in Hubspot for marketing campaigns and implement campaign performance tracking
• Work cross-functionally with Marketing Team members to build workflows and processes in Hubspot
• Recommend changes and improvements to business systems and processes to improve analytical insights
• Support the marketing team with ad-hoc requests such as building advanced reports in excel, campaign research, and more
• Any other tasks that may be assigned to help the company meet its goals

Preferred Qualifications

• ZoomInfo and Ringlead experience a plus
• SQL and or SOQL experience preferred
• Prior experience working B2B SaaS is a big bonus

Benefits

• Medical
• Dental
• Vision
• Family Forming benefits
• Life & Disability Insurance
• Unlimited Vacation
• Participation in our Employee Stock Program