Marketing Operations Specialist

Summary

Join Komodo Health, a company dedicated to reducing the global burden of disease through data-driven insights, as a Marketing Operations Specialist. You will be responsible for managing marketing campaigns, analyzing data, and overseeing MarTech, optimizing marketing processes, and supporting cross-functional marketing teams. This role involves managing inbound automation, improving database health, optimizing marketing data strategy, and supporting Demand Generation and Sales Development efforts. You will also be responsible for developing and updating documentation, supporting the implementation and maintenance of MarTech, data infrastructure, analytics tools, and automation workflows, and owning and managing responses to ad hoc Marketing Operations requests.

Requirements

• 3+ years of experience with Hubspot (Hubspot certification will be prioritized)
• Salesforce experience
• Strong analytical skills with attention to detail
• Ability to work independently and as part of a cross-functional team
• Ability to bridge the gap between marketing and other departments (specifically Demand Generation and Sales Development)
• Strong written and verbal communication skills
• Comfortable working in a fast-paced environment
• Experience with B2B marketing programs and lead qualification processes

Responsibilities

• Managed our MarTech technologies, standardized processes, and helped the team make smart, data-driven decisions to achieve more efficiency
• Monitor and maintain inbound automation to ensure quality MQL handoff
• Improve database health by ensuring data cleanliness and hygiene across marketing tech stack
• Optimized marketing data strategy to support marketing and business objectives
• Manage technical aspects of key marketing systems used to generate, distribute, and report on strategic marketing initiatives
• Develop and update documentation to support best practices and adoption compliance
• Support Marketing Operations with the implementation, maintenance, and improvement of MarTech, data infrastructure, analytics tools, and automation workflows
• Support Demand Generation with email builds, workflow creation and management, and syncing/integration between systems
• Support Sales Development efforts by enriching data and owning inbound QA
• Owns and manages responses to ad hoc Marketing Operations requests via our project management tool, Asana (e.g., QA workflows, data enrichment, etc.)

Preferred Qualifications

• Experience with Qualified, 6sense, and Tableau
• Knowledge of account-based marketing

Benefits

• We offer a competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more
• We also offer paid time off for vacation, sickness, holiday, and bereavement
• We are pleased to be able to provide 100% company-paid life insurance and long-term disability insurance