Marketing Operations Specialist

Summary

Join Twilio as a Marketing Operations Specialist and oversee the planning, execution, and optimization of marketing campaign operations. Collaborate with stakeholders to develop campaign strategies, build and execute campaigns across various platforms, and prioritize campaign requests. Optimize internal processes, resolve roadblocks, and identify areas for improvement based on performance insights. This remote role, based in India, requires a Bachelor's degree, 3-5 years of experience in campaign operations, and strong marketing automation skills (Marketo preferred). The position offers competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in campaign operations, marketing operations, or project management
• Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation,  workflow automations)
• Strong competency in marketing automation (Marketo preferred)
• Proven ability to manage multiple projects simultaneously in a fast paced environment

Responsibilities

• Collaborate with stakeholders to develop campaign strategies, timelines, and objectives
• Build, test and execute marketing campaigns across various platforms
• Prioritize, track and document campaign request updates via project management software (Jira)
• Optimize internal processes to improve efficiency and reduce bottlenecks
• Resolve roadblocks and issues as needed to meet campaign goals
• Identify and recommend improvements based on campaign performance insights

Preferred Qualifications

• Excellent written and verbal communication skills
• Relevant certifications such as Marketo Certified Expert
• Proficiency with project management tools (e.g., Jira, Airtable, Asana)

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program