Marketing Operations Specialist I

Summary

Join Henry Schein One as a Marketing Operations Specialist and contribute to the success of demand generation and automation initiatives. This remote position involves managing marketing automation platforms, optimizing campaign performance, and ensuring seamless data integration across marketing and sales systems. You will be responsible for tasks such as managing and optimizing marketing automation workflows, supporting marketing automation integration with CRM platforms, collaborating with marketing and sales teams to implement lead scoring models, maintaining and enhancing database integrity, conducting A/B testing on email campaigns, monitoring and analyzing marketing campaign performance, ensuring compliance with email marketing regulations, and assisting with additional marketing operations initiatives. The ideal candidate possesses strong technical and analytical skills, a passion for marketing automation, and the ability to execute and analyze marketing campaigns that drive engagement and revenue.

Requirements

• This role welcomes applicants with internship experience in marketing automation, email marketing, or marketing operations
• Proficiency in marketing automation platforms (Pardot, Marketo, HubSpot, etc.)
• Experience with CRM systems, preferably Salesforce
• Strong analytical skills and experience using Excel
• Knowledge of database management, segmentation, and audience targeting
• Strong project management skills with the ability to prioritize and manage multiple tasks

Responsibilities

• Manage and optimize marketing automation workflows, including lead nurturing, email campaigns, and audience segmentation
• Support marketing automation integration with CRM platforms (e.g., Salesforce) and troubleshoot integration issues
• Collaborate with marketing and sales teams to implement lead scoring models and improve conversion rates
• Maintain and enhance database integrity through data cleansing, segmentation, and deduplication
• Conduct A/B testing on email campaigns, landing pages, and other digital marketing assets to optimize performance
• Monitor, analyze, and report on marketing campaign performance, providing insights and recommendations for improvement
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and best practices
• Assist with additional marketing operations initiatives such as attribution modeling, reporting automation, and personalization strategies

Preferred Qualifications

• Basic understanding of HTML, CSS, or JavaScript is a plus
• 1-2 years of experience in marketing automation, email marketing, or marketing operations

Benefits

• A great place to work with fantastic people
• A career in the healthcare technology industry, with the ability to grow and realize your full potential
• Competitive compensation
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more