Marketing Operations Strategist

Summary

Join Power Digital as a Marketing Operations Strategist and become a detail-oriented problem solver passionate about optimizing marketing technology and processes to drive revenue. You will manage and enhance lead capture, nurture, and funnel progression by refining Marketing Automation Platforms, ensuring data integrity, and developing scalable marketing operations strategies. This role requires strong HubSpot expertise and experience with CRM systems. You will build reports, dashboards, and automate processes to improve marketing efficiency. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid) and a comprehensive benefits package including robust health insurance, 401k matching, unlimited time off, and various professional development opportunities. The ideal candidate possesses 2-4 years of marketing operations experience and a strong understanding of marketing automation platforms and CRM integrations.

Requirements

• 2-4 years experience in marketing operations or related roles (agency experience is a plus!)
• Strong experience in Hubspot (Pardot or any other MAPs are a plus!)
• Familiarity with navigating Salesforce
• Strong understanding of the Hubspot <> Salesforce Integration
• An understanding of common CRM/MAP integrations with any sales/marketing systems and tools (ie. ZoomInfo, SalesLoft, Insycle, 6Sense, etc.) and an understanding of how they interact and integrate
• Ability to troubleshoot issues within the marketing technology stack
• Ability to be client-facing and discuss complex strategies and recommendations with the client
• Comfortable with ambiguity. You know how to structure complex issues and take a hypothesis-driven approach to problem-solving
• Meticulous and capable of documenting strategies and processes
• Excellent organizational, time-management, and prioritization skills
• Fluent understanding of overall account strategy and objectives
• Pivoting strategies / Readjusting previously developed plans if needed
• Collaborating closely with team members across internal departments and roles

Responsibilities

• Set the foundation for Marketing Operations excellence
• Manage and perform Hubspot setups
• Clean up existing Marketing Automation Platforms/CRMs and continue to ensure they operate cleanly and efficiently
• Typical clean-up tasks include deduplication (via Insycle), field standardization, asset organization, contact purges, sync error resolutions, sync setting updates, compliance program setup, and custom field consolidation
• Ensure any native platform integration syncs are accurate and clean
• Strategize sales and marketing alignment automation within the Marketing Automation Platform/CRM
• Lead program strategy and implementation including target audience builds (ie. ICP criteria and decision-maker makeup), list segmentation, lifecycle funnel automation, workflow development, and lead scoring model creation
• Optimizing and expanding existing Marketing Ops setups
• Build various reports and dashboards that showcase different marketing success metrics
• Lead qualification automation optimizations
• Campaign structure, creation, & SOPs
• System troubleshooting & additional customizations
• Additional custom reports & dashboards
• High-level sales operations processes and functions within the CRM
• Sales performance & activity reports
• Operational and day-to-day SOP creation for CRM utilization and clean data entry
• Support internal growth of the Marketing Ops Department
• Assist with developing our product offering, identify opportunities to improve the department, and actively share insights with the team
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Preferred Qualifications

• Experience with Pardot or other MAPs
• Ability to perform report and dashboard-builds in Salesforce
• Ability to perform campaign setup and reporting in Salesforce
• Ability to perform field setup and mapping in Salesforce
• Ability to perform record customization in Salesforce
• Ability to perform basic automations in Salesforce

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives