Marketing Operations Strategist

Summary

Join Sprout Social's Marketing team as a Marketing Operations Strategist and play a crucial role in executing and optimizing marketing systems and processes. Ensure marketing initiatives are data-driven, efficient, and scalable by implementing and refining workflows, managing marketing platforms (Salesforce, Marketo, 6Sense, Marketo Measure, Chili Piper), maintaining data integrity, and creating process documentation. Collaborate with cross-functional teams to align marketing operations with business objectives. The ideal candidate possesses 4+ years of experience in Marketing Operations or Marketing Automation, hands-on experience with specified Martech tools, and strong analytical and documentation skills. Growth opportunities include taking ownership of workflows, documenting systems, contributing to optimizations, and implementing enhancements to improve efficiency and scale. Sprout Social offers a comprehensive benefits program including insurance, flexible paid time off, parental leave, wellness initiatives, and professional development opportunities.

Requirements

• 4+ years of experience in Marketing Operations or Marketing Automation
• Hands-on experience with Salesforce, Marketo, and connected Martech tools (e.g., 6sense, Marketo Measure, Chili Piper)
• Working knowledge of campaign execution workflows, lead flow management, and marketing data integration
• Analytical mindset with the ability to diagnose issues and implement efficient solutions
• Strong documentation and process improvement skills

Responsibilities

• Execute and Optimize Workflows : Implement and refine marketing workflows, including campaign execution, lead management, and audience segmentation, ensuring efficiency and scalability
• Maintain and Enhance Martech Stack : Manage and optimize key marketing platforms such as Salesforce, Marketo, 6Sense, Marketo Measure, and Chili Piper to support marketing initiatives
• Data Integrity and Management : Ensure data cleanliness and integrity across systems, facilitating accurate reporting and effective decision-making
• Process Documentation : Create and maintain documentation of marketing processes and system configurations to support team knowledge sharing and onboarding
• Support Cross-Functional Collaboration : Assist in coordinating with teams like Revenue Operations, Sales, and the broader Marketing Organization to align marketing operations with broader business objectives

Preferred Qualifications

• Exposure to tools like Gainsight, Pendo, Intercom, and customer advocacy platforms
• Comfort working in fast-paced, high-growth environments with evolving needs
• Experience with data integration and management across multiple marketing platforms
• Knowledge of marketing performance metrics and KPIs

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter