Associate Manager, Lifecycle Marketing Operations

Summary

Join Ro, a direct-to-patient healthcare company, as an Associate Manager, Lifecycle Marketing Operations and contribute to their mission of delivering the easiest and most effective healthcare. You will be responsible for managing data pipelines, tracking performance, and optimizing operational processes. This role requires strong analytical skills, experience with CRM and marketing automation, and the ability to collaborate effectively with various stakeholders. You will be involved in building dashboards, identifying automation opportunities, and ensuring data integrity for lifecycle marketing initiatives. Ro offers a competitive salary and benefits package, including full medical, dental, and vision insurance, 401(k) with company match, flexible PTO, and various other perks.

Requirements

• 3-5+ years of experience in CRM, lifecycle marketing, or marketing operations
• Strong analytical mindset with the ability to interpret data and optimize based on insights
• Excellent communication skills, with the ability to present complex information clearly
• Systems-based thinking, you approach problems through the lens of first principles and over-index on building scalable, resilient systems
• Self-starter mindset with strong prioritization, problem-solving, and cross-functional collaboration skills
• Experience with marketing automation, personalization strategies, and API integrations for dynamic content
• Understanding of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR, TCPA, etc.)

Responsibilities

• Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product
• Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal
• Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability
• Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution
• Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy
• Identify opportunities for automation and process optimization within the marketing technology stack
• Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives
• Analyze performance trends across customer segments and channels, providing data-driven recommendations
• Lead evaluation, implementation, and optimization of marketing technology solutions
• Establish scalable, well-documented processes to drive consistent and repeatable outcomes
• Oversee and improve the QA process, maintaining high-quality standards and automating where possible

Preferred Qualifications

• Experience working with Braze and/or Liquid
• Hands-on experience in HTML, CSS, and templating languages like Liquid
• Familiarity with SQLProficiency in BI tools such as Looker, Mixpanel, or equivalent

Benefits

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, and fitness