Marketing Optimisation Executive

Summary

Join UNiDAYS as a Marketing Optimisation Executive and enhance marketing campaign performance, enrich member experience, and contribute to partner success. You will work across multiple digital touchpoints to optimize customer journeys, refine merchandising strategies, and support campaign effectiveness. Responsibilities include on-site and app merchandising support, campaign tracking and performance analysis, and customer insights and CRM analytics. You will need marketing experience, proficiency in Excel, strong organizational and communication skills, and the ability to manage multiple tasks. Preferred qualifications include a BA/BS degree, familiarity with Gen Z/student audiences, and experience with digital marketing tools. The role offers remote work flexibility within the UK with occasional travel to London or Nottingham campuses.

Requirements

• Marketing experience
• Proficient in Excel (formulas, pivot tables, data analysis)
• Strong organisational skills and attention to detail
• Excellent communication and interpersonal skills
• Able to manage multiple tasks and meet deadlines
• Positive, proactive, and a strong team player

Responsibilities

• Monitor the performance of our brands and offers, providing data-driven analyses and insights to improve
• Collaborate with our commercial team to align merchandising strategies with overarching business objectives
• Develop and execute optimisation experiments and personalisation initiatives across app and web platforms to maximise merchandising effectiveness
• Develop and maintain reports to analyse and track key performance indicators across CRM, paid social, and on-site channels
• Proactively identify and report on drivers of success, presenting actionable improvement opportunities to stakeholders
• Support the Marketing Campaigns team with detailed post-campaign analyses, producing key insights and recommendations to enhance future campaign performance
• Design and implement data-driven testing strategies, including A/B and multivariate testing, to optimise performance
• Analyse customer behaviour and engagement data and present key findings to stakeholders
• Provide the CRM team with clear, data-backed insights and recommendations to optimise future campaign performance

Preferred Qualifications

• BA/BS degree or equivalent qualification
• Familiarity with Gen Z/student audiences
• Experience with digital marketing tools (e.g. Google Analytics, Meta Ads Manager)
• Understanding of campaign optimisation or A/B testing

Benefits

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home