Performance Marketing Executive

Summary

Join Bókun, a subsidiary of Tripadvisor, as a Performance Marketing Executive and contribute to the growth of this rapidly expanding travel technology company. You will be responsible for managing and growing paid advertising strategies across various platforms, collaborating with the SEO content agency, designing and testing landing pages, exploring new marketing channels, and driving brand awareness and free trial sign-ups. This role requires hands-on experience in SEO and PPC, a passion for travel and technology, and a proven track record of successful marketing campaigns.

Requirements

• Is curious in understanding how algorithms and human behaviour drive marketing performance
• Understands and is able to communicate how Marketing performance drives wider business goals
• Stay up-to-date with the latest marketing trends
• Has 2 years hands on experience in a similar role and is able to demonstrate a history of creating, executing and optimising Marketing campaigns
• Is able to prioritise and adjust workload accordingly
• Takes initiative to identify blockers, improve processes and push forward
• Has a passion for travel and technology

Responsibilities

• Own the management and growth of our Paid Ads strategy across Google, Meta, LinkedIn & Gartner
• Manage relationships with the SEO content agency to monitor and support channel growth
• Work with design team to produce and test new landing pages
• Explore and run test and learn campaigns across new potential channels
• Identify and lead on opportunities to drive growth of our brand and Free Trials
• Regularly report and present performance internally and to the Bókun leadership team

Benefits

• Competitive salary with performance-based incentives
• Comprehensive benefits package, including health, dental, and vision insurance
• Generous vacation and paid time off policy
• Opportunities for professional growth and development within a rapidly expanding organisation
• Collaborative and supportive work environment with a team of dedicated professionals
• The chance to make a real impact in the travel and tourism industry