Marketing Specialist

Summary

Join Connectly.ai, a company revolutionizing communication and commerce through AI-powered messaging, as a Lead Generation Specialist. You will be responsible for designing and implementing lead prospecting strategies, researching and identifying potential leads, qualifying leads, planning and executing lead generation campaigns, developing A/B testing strategies, collaborating with sales teams, analyzing lead generation metrics, and refining strategies for improved outcomes. This role requires 5+ years of experience in B2B lead generation and SaaS marketing, proficiency in CRM and marketing automation tools, strong organizational, data analysis, and time management skills, excellent communication skills, self-motivation, and advanced English proficiency. Connectly.ai offers competitive pay and bonuses, a remote work environment with flexible hours, unlimited time off, learning and growth opportunities, and a supportive and dynamic team.

Requirements

• 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing
• Proficiency in CRM and marketing automation tools
• Strong organizational, data analysis and time management skills
• Excellent written and verbal communication
• Self-motivated, proactive individual
• Advanced English proficiency (at least C1 English level)

Responsibilities

• Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives
• Research and identify potential leads through various channels
• Qualify leads based on established criteria to determine their potential as customers
• Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc
• Develop A/B testing strategies to identify and implement high-performing reach-out approaches
• Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback
• Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes

Preferred Qualifications

Bachelor’s degree in marketing, business administration, communication, or related field (preferred)

Benefits

• Competitive pay and bonus
• Remote role: travel and work from wherever you want
• Flexible work schedule to enable a smoother work-life balance
• Unlimited time off
• Learning and growth opportunities within the company
• Work in an agile, fast-paced tech-driven environment that is transforming conversational commerce through AI
• Be part of a supportive and dynamic team where collaboration and creativity are celebrated