Senior Content Marketing Specialist

Summary

Join M3 MI and Michael Allen Company, two companies under the M3 USA umbrella, as a Senior Content Marketing Specialist. This role involves creating compelling marketing materials for B2B audiences, translating complex market research and advertising data into actionable insights. You will be responsible for developing targeted marketing campaigns, updating sales materials, writing content for social media and blogs, executing email campaigns, and collaborating with various teams to ensure brand consistency. This position requires a Bachelor's degree in marketing or a related field, 3+ years of experience in B2B content or product marketing, and proven writing skills for technical, data-driven services. Experience in healthcare, pharma, market research, or advertising is a plus.

Requirements

• Bachelor’s degree in marketing or other related field of study
• 3+ years professional work experience, preferably involved in primary market research or advertising/media data either as a user or provider of such data
• 3+ years of experience in B2B content or product marketing
• Proven ability to write and develop content for technical, data-driven services
• Hands-on experience with HubSpot or similar email/CRM platforms
• Strong understanding of LinkedIn marketing and B2B social media strategies
• Comfortable translating data insights into client-facing marketing stories
• Excellent project management skills — organized, self-managing, and deadline-driven

Responsibilities

• Develop targeted, offer-specific marketing campaigns for new and existing services
• Create and refresh product one-pagers, brochures, and other supporting collateral
• Collaborate with internal stakeholders to understand offerings and craft compelling positioning
• Update and develop capabilities decks, sales presentations, and proposal templates
• Create tools and materials that help client-facing teams communicate value propositions effectively
• Write LinkedIn posts, short-form blog content, and web copy highlighting M3MI studies and ad intelligence insights
• Assist with thought leadership articles for M3’s owned channels and industry publications
• Support the creation of presentation content for speaking engagements and industry events
• Build and execute B2B email campaigns using HubSpot
• Segment and target key audiences with relevant offers and messages to drive lead generation
• Maintain campaign data and report on performance
• Work closely with the central design team, data analysts, and other marketing teams across M3
• Ensure consistency of brand messaging and alignment with broader corporate initiatives

Preferred Qualifications

• Experience in healthcare, pharma, market research, or advertising a plus, but not required
• Collaborative and adaptable — excited to work across teams in a matrixed environment

Benefits

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day