Marketing Specialist

Summary

Join Legal Talk Network as a Marketing Specialist and be at the forefront of our marketing efforts. You will be responsible for promoting podcasts across various channels, engaging with our audience, and collaborating with hosts and partners. This dynamic role requires creating compelling content, maintaining brand consistency, and tracking performance. You will report to the Director of Partnerships & Marketing and work closely with the Production Team. The ideal candidate possesses strong marketing and communication skills, experience with podcasting, and proficiency in various marketing tools. We offer a competitive compensation package and a supportive work environment.

Requirements

• Marketing, communications, media, or writing degree, or 2-3 years of equivalent work experience, preferably in podcasting, plus an undergraduate degree
• Experience with reporting, analysis, and optimization with various podcast and performance tracking tools: we use Google Suite, Google Analytics, Search Console, Megaphone, Chartable, WordPress, HubSpot, MailChimp, SproutSocial, on the backend, and YouTube, LinkedIn, X, Facebook, Instagram, and Google Ads on the frontend
• Skills in graphic design: we use Canva and Adobe
• Familiarity with podcast publishing platforms
• Familiarity with SEO improvement tactics

Responsibilities

• Promote podcasts to grow LTN’s listener base through our website, social media, audio promos, paid ads and other channels, which might include third-party channels
• Engage audiences through website, community and social communications, social media strategy development, public relations writing, on-air promotions, surveys, etc
• Engage with hosts and show partners through email, reporting, update meetings, coordination of resources, etc. in coordination with Production or Partnerships
• Write and publish compelling and effective email campaigns, blog posts, social media posts, banners, and audio ads to maintain dynamic and interactive communications with listeners for audience growth, as well as with potential sponsors and clients for sales and partnership development
• Check and maintain branding consistency for each podcast, partner, and sponsor, as well as the network. Maintain a library of logos, links, colors, and branding guidelines
• Track and report on marketing and promotional initiatives in the Marketing Dashboard, and to sponsors and partners about campaign performance. Provide analysis and constructive suggestions for continuous improvement
• Coordinate with Production to create and track audio promos for the network
• Support and possibly lead SEO tracking and website improvement efforts, depending on experience
• Design and supervise creation of conference materials and collateral as needed
• Participate in Marketing Consulting projects with partners and/or Listening Sessions with client podcasts as needed
• Cross-train with the Production Assistant to provide vacation coverage for Publishing
• Cross-train with Partnerships to provide account service and ad operations coverage to partners and sponsors as needed
• Proactively communicate and engender trust with the team since we all work remotely

Preferred Qualifications

• Experience working with legal professionals is a big plus
• Creative thinker with a keen eye for design and branding
• Friendly, open, proactive, helpful, conscientious attitude

Benefits

• 401(k) Match
• Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by InfoTrack, and 70% for your family premiums
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• ���Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program
• Monthly Internet Stipend for Remote Employees