Marketing Specialist

Summary

Join Zen, a rapidly growing tech startup revolutionizing education, and contribute to our mission of saving schools money and improving teacher pay. This role offers the opportunity to significantly impact the US education market through strategic B2B marketing. You will be responsible for coordinating marketing activities, creating engaging content, and managing the marketing budget. We offer a competitive salary, equity in the company, and a fun, supportive team environment. The position is currently remote, with a potential for a hybrid model in the future. Apply even if your experience doesn't perfectly match the description; we value diverse backgrounds and perspectives.

Requirements

• Demonstrate experience of execution of a holistic B2B marketing plan
• Possess good copywriting skills for emails, collaterals, social media
• Be able to work unsupervised
• Possess problem-solving skills and a proactive attitude to thrive in an evolving marketing team
• Possess excellent project management and organizational skills, with the ability to multitask and meet deadlines
• Have a customer-centric, results-driven mindset

Responsibilities

• Coordinate marketing activities to generate leads. Track, analyze, and report on the performance of marketing activities
• Create copy for emails and sales collaterals
• Ensure consistency across all communication channels in terms of reflecting our brand values, differentiators, messages, tone of voice, brand guidelines and style
• Curate content plans & execute for multiple social media platforms, supported by research conducted from relevant industry news and trends
• Identify and evaluate relevant education conferences, trade shows, and industry events
• Plan and coordinate participation in assigned events
• Manage the marketing budget, ensuring efficient allocation of resources and tracking expenses
• Prepare and deliver targeted email campaigns with high-quality content and effective audience segmentation

Preferred Qualifications

Understand the US education market

Benefits

• Work that you want to talk about
• Competitive salary
• Ownership in the company
• 15+ days PTO & 9 federal holidays
• Fun-loving, tight-knit team solving a problem that makes a difference
• Health Insurance (Dental and Vision)