Marketing Strategy Manager

Kaseya
Summary
Join Kaseya, a leading provider of IT infrastructure and security management solutions, as their Marketing Strategy Manager. This role involves acting as a strategic advisor to senior marketing and business leaders, driving high-impact initiatives across a global portfolio of IT and cybersecurity solutions. You will lead strategic assessments, influence investment decisions, and orchestrate cross-functional planning to optimize global marketing. The ideal candidate will have experience in management consulting or strategic marketing within a fast-paced B2B SaaS environment. This high-visibility role requires strong analytical and communication skills, along with the ability to manage complex projects and thrive in a dynamic environment. Kaseya offers the opportunity to shape strategy at the portfolio level for a fast-growing IT platform and partner with C-suite leaders.
Requirements
- 6β8 years of experience in marketing strategy, management consulting, or strategic planning (B2B SaaS or high-growth tech strongly preferred)
- Proven ability to drive cross-functional initiatives and influence at the executive level
- Advanced analytical skills with proficiency in Excel, SQL, and visualization tools like Tableau or Power BI
- Deep understanding of SaaS marketing metrics, funnel performance, and lifecycle marketing dynamics
- Strong communication, executive storytelling, and stakeholder engagement skills
- Experience managing complex projects with multiple stakeholders and business units
- Ability to thrive in an acquisitive, fast-moving environment with shifting priorities
Responsibilities
- Act as a strategic consultant to executive leadership by diagnosing key marketing challenges and identifying opportunities for growth, efficiency, and differentiation
- Develop and implement structured frameworks to guide campaign prioritization, market segmentation, and resource allocation
- Lead cross-functional strategic initiatives spanning Marketing, Product, Sales, RevOps, and Finance to ensure cohesive GTM execution
- Design and deliver strategic planning artifacts, including board-level briefings, annual marketing strategies, and 3-year growth roadmaps
- Analyze business performance, customer behavior, competitive dynamics, and market trends to inform actionable strategies
- Model key marketing economics (e.g., CAC, LTV, ROI, marketing payback period) to evaluate and optimize investment decisions
- Manage and evolve strategic KPIs, including pipeline velocity, win rates, brand penetration, and marketing-sourced revenue
- Translate complex data into clear narratives and strategic recommendations for executive stakeholders
- Serve as a thought partner in M&A integration planning and new market entry strategies across the multi-brand portfolio
- Contribute to portfolio-level planning, including new product launches, market expansion strategies, and prioritization of marketing support across offerings
- Mentor junior analysts and contribute to building a center of excellence for marketing strategy and operations
Preferred Qualifications
Prior experience in a consulting firm (e.g., Bain, BCG, McKinsey) or corporate strategy/marketing strategy team is highly desirable
Benefits
- Shape strategy at the portfolio level for one of the fastest-growing IT platforms globally
- Partner with C-suite leaders on high-impact decisions that shape the future of our brands
- Gain deep exposure to product portfolio strategy, lifecycle marketing, and multi-brand coordination
- Join a high-performance team that blends strategic rigor with real-time execution