Marketing Student Assistant

Summary

The Marketing Student Assistant is a student position under the supervision of the Assistant Coordinator — Marketing (Communications & Outreach) at Cal Poly's ASI Student Government. The role involves researching, implementing, and developing marketing strategies for the ASI Student Government brand and events while ensuring adherence to ASI and Cal Poly brand standards. The position requires excellent communication skills, organization, and time management skills. The employee will work 20 hours per week during enrolled quarters and is expected to be a self-starter with a positive attitude.

Requirements

• Must be a currently enrolled student at Cal Poly with a minimum of 6 units
• Graduate students must carry 4 units
• Must be available to work summer and fall quarters; full-time availability during summer preferred
• Must have excellent oral and written communication skills
• Demonstrated experience in social and digital media
• Experience with marketing, advertising, communications, public relations, or customer service
• Experience with administration, supervision, leadership, or management
• General knowledge of program services
• Self-starter
• Positive attitude, detail and customer-oriented with excellent multitasking abilities

Responsibilities

• Assist with ensuring that ASI Student Government identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information
• Assist with the development, implementation, and revisions of the ASI Student Government Marketing/Communication Plan
• Generate creative, original content and assist with management of ASI’s social media marketing strategy across all platforms
• Coordinate and/or assist with Student Government program area assessment efforts
• Draft, review, and organize content for marketing promotions requests
• Distribute final digital assets to appropriate areas for posting
• Post and deliver marketing materials; distribute materials to ASI Programs and other campus organizations
• Set-up digital and in-person promotional displays
• Work as ASI representative at events when available
• Maintain a positive and upbeat attitude in order to provide excellent customer service
• Maintain a positive relationship with staff and co-workers
• Assist in the coordination of public relations and marketing for ASI Student Government programs and services, including special projects
• Develop and implement creative and original marketing strategies and tactics
• Identify distribution opportunities to appropriate areas for sharing promotions
• Assist in planning special promotions or events
• Act as liaison and outreach facilitator between campus groups/clubs/residence halls, promotional agencies, and ASI Student Government programs
• Collaborate with other program areas
• Assist and when necessary, coordinate photographers and participants during promotional photoshoots
• Collaborate with ASI graphic designers, photographers, and videographers on marketing campaigns and collateral material
• Research, identify, and apply new strategies or tools for marketing, outreach, and communication efforts
• Assist in determining the needs of the Cal Poly campus community through surveys, focus groups, etc
• Hold regularly scheduled office hours
• Attend all mandatory meetings, workshops, and retreats
• Maintain prompt hours and follow absence procedures
• Adhere to and enforce all ASI departmental policies and procedures
• Ensure a safe environment for all participants
• Maintain familiarity with evacuation plan for work area

Preferred Qualifications

• Marketing, journalism, or public relations major preferred
• Photography skills preferred
• Experience with ASI program participation preferred

Benefits

• Hourly Pay Rate: $16.00 per hour
• Requires a minimum of 3 consecutive quarters