Marketing Technology Manager

Summary

Join Praetorian as a data-driven Marketing Technology Manager to optimize marketing systems and drive demand generation. You will own the marketing tech stack, supporting GTM objectives to grow brand awareness, leads, and pipeline. This role involves developing and executing the marketing technology roadmap, designing customer journey mapping, implementing analytics and reporting, and collaborating with various teams. You will maintain and optimize the current marketing technology stack, ensuring marketing compliance with data privacy regulations. This is a high-impact position within a high-growth company offering significant career advancement opportunities.

Requirements

• 4+ years of experience within B2B software, with 2+ years within an ABM-centric strategy
• Subject mater expertise with Hubspot as the core of our martech environment
• Proficiency with 6sense, Buffer, SEM Rush, Highspot, Optimizely, Salesforce, WordPress, and ZoomInfo
• Familiarity with B2B marketing initiatives and marketing campaigns
• Prior experience in cybersecurity or a similarly complex, SaaS B2B marketing and sales motion
• Bachelor’s degree in Business, Information Management, Marketing, Advertising, Communications, or equivalent years of experience

Responsibilities

• Develop and execute the marketing technology roadmap aligned with business objectives
• Design and optimize customer journey mapping through marketing automation
• Implement analytics and reporting to optimize marketing spend and data-driven business decisions
• Collaborate with marketing, sales, information technology, and product teams to streamline workflows and automate manual processes
• Maintain and optimize current marketing technology stack and recommend and implement new technologies that improve marketing effectiveness and operational efficiency
• Develop and maintain documentation for marketing technology processes, training materials, and technical specifications
• Ensure marketing compliance with data privacy regulations
• Reducing technical debt by auditing and consolidating redundant tools
• Achieving 99.99% uptime for critical marketing systems
• Reducing experimentation and campaign setup time through automation
• Improving lead scoring, marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rate

Preferred Qualifications

• Expertise with CSS, Elementor, HTML, Wordpress, website buildout and back-end development
• Proficiency in API integrations, webhook management, and 3rd party connection middleware such as Zapier
• Working knowledge of SQL for data querying and analysis
• Familiarity with marketing technology security requirements and compliance frameworks
• Experience with marketing analytics tools such as Google Analytics
• Expertise in data visualization tools such as Tableau and Power BI
• Understanding of Customer Data Platforms (CDPs)

Benefits

• Experience a highly competitive salary that recognizes and rewards your unique talents and contributions
• Benefit from an Employee Stock Option Plan that lets you share in the growth and success of our company
• Enjoy an annual budget dedicated to training, certifications, and conferences, empowering you to expand your skills and knowledge
• Receive access to top-tier medical plans, ensuring you and your family's health and well-being are always a top priority
• Secure your future with our 4% company 401K matching, available to you from day one, committed to your long-term financial well-being