Principal Product Marketing Manager - Technology & Developer

Summary

Join Skillsoft as a Principal Tech & Dev Product Marketing Manager and become part of a cross-functional team responsible for shaping the market positioning of our B2B solutions. Lead the development and execution of effective B2B acquisition and growth strategies for Skillsoft’s Tech & Dev solutions. Leverage market, customer, and product insights to create impactful go-to-market plans. The ideal candidate possesses subject matter expertise in tech & dev, a passion for customer understanding, and a proven track record in technical and SaaS product marketing. You will deliver compelling product messaging, collaborate with stakeholders to refine our industry narrative, and drive strategic marketing plans. Influence packaging and pricing strategies, and utilize resources to understand products and use cases, ultimately impacting new business and customer retention.

Requirements

• Ability to think strategically about product differentiation, pricing models, and competitive pressures
• Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
• 8+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
• Subject matter expertise with tech & dev
• Expertise in synthesizing customer, product, and marketing data to make recommendations
• Strong interpersonal skills with ability to effectively present and sell information both internally and externally
• Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
• Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
• Ability to travel up to 20-25%

Responsibilities

• Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
• Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
• Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Tech & Dev buyer, a high-growth segment, including the launch of strategic new solutions
• Price Modeling: Influence packaging and pricing strategies for our products
• In this role, you'll have the tools and resources to understand our products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets

Preferred Qualifications

MBA and / or Product Marketing Certifications

Benefits

Medical, dental, vision, and paid time off