Senior Marketing Technology Manager

Summary

Join Deel as a Senior Marketing Technology Manager and lead the design, implementation, and optimization of our end-to-end Martech ecosystem. You will integrate tools, data, and automation to support scalable, data-informed marketing programs. Define requirements, assess and select vendors, and design integrated solutions for our Martech stack. Partner with Marketing, Sales, and IT to enhance customer engagement and campaign performance. This role requires a strong understanding of Martech platforms and tools, and a proven track record of implementing and managing complex marketing systems. You will play a critical role in enhancing customer engagement and campaign performance across our business. The position offers stock grant opportunities, additional perks and benefits, and the flexibility of remote work.

Requirements

• 8+ years of experience managing MarTech stacks, ideally in global B2B organizations
• Proficiency in Hubspot and Salesforce; familiarity with tools like Demandbase a plus
• Extensive knowledge of Martech platforms and tools (CRM, CDP, CMS, Marketing automation, personalization, and analytics platforms)
• Proven track record of implementing and managing complex marketing systems and integrations
• Excellent analytical, project management, and communication skills
• Strong track record of delivering measurable impact through technology innovation
• Knowledge of data privacy regulations (GDPR, CCPA) and compliance best practices
• Bachelor's degree in Marketing, Information Technology, or a related field

Responsibilities

• Martech Strategy & Architecture: Define and own the marketing technology roadmap in alignment with business goals and marketing strategies
• Lifecycle Marketing Enablement: Lead the development of a scalable, integrated Martech stack that supports personalized engagement across the entire customer lifecycle—from acquisition and onboarding to retention and reactivation. Partner with Marketing, Sales, Product, Data, and Engineering teams to build workflows and tools that support data-driven campaigns and maximize member lifetime value
• Technology Evaluation & Implementation: Identify, assess, and recommend best-in-class Martech solutions—including marketing automation, analytics, content management, message targeting and orchestration, and channel delivery (e.g., email, sms, notifications). Lead vendor evaluations and ensure selected tools align with business goals and scale with company growth
• Emerging Technology & Innovation: Stay ahead of industry trends by evaluating emerging platforms and AI-powered technologies that enable advanced targeting, personalization, and automation at scale
• System Integration & Optimization: Oversee the integration of Martech solutions into the broader technology ecosystem, ensuring seamless interoperability and alignment with product and engineering systems. Manage the implementation, configuration, and optimization of tools to deliver data driven personalized customer experiences at scale
• Data & Automation: Ensure proper data governance, lead scoring, segmentation, and workflow automation to support personalized, data-driven marketing
• Cross-Functional Collaboration: Act as the bridge between business stakeholders and technical partners, translating strategic marketing goals into technical requirements and ensuring alignment across departments (Marketing, Product, Sales, Data)

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access