Martech Administrator

Summary

Join Parsec Automation Corp. as a MarTech Administrator and play a pivotal role in optimizing our Salesforce environment, managing marketing operations, and driving data-driven insights. This mid-to-senior level position within the Demand Generation team requires overseeing email lifecycle management, ensuring email marketing compliance, leveraging A/B testing, and implementing lead scoring models within Salesforce and Pardot. You will also be responsible for creating reports and dashboards using Corral, managing MarTech projects, and collaborating with cross-functional teams. The ideal candidate possesses a Bachelor's degree or equivalent experience, 3+ years of MarTech experience, and proficiency with Salesforce and Pardot. Parsec offers a competitive salary, variable bonus, 100% company-paid health insurance premiums, remote work options, flexible vacation time, and an outstanding team environment.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Business or a related field, or an additional 2+ years experience with tools
• 3+ years of experience in a MarTech role, preferably in demand generation or email marketing
• Proficiency with Salesforce and Pardot; experience with Gong Engage, Monday, MJML, and Adobe CC is a plus
• Excellent organizational skills with a keen eye for detail in managing contact data and file systems
• Self-motivated with the ability to work independently
• Strong communication and collaboration skills, especially in cross-functional teams

Responsibilities

• Oversee email lifecycle management, audience segmentation, and suppression list accuracy to drive to ensure proper execution of the Demand Generation Strategy
• Oversee the end-to-end email marketing process, including lifecycle management, campaign execution, audience segmentation, suppression list management, and ensuring proper execution of the Demand Generation Strategy
• Ensure all email communications align with industry best practices, including compliance with CAN-SPAM, GDPR, and other regional email regulations to maintain a high deliverability rate and protect the brand’s reputation
• Leverage A/B testing to refine subject lines, CTAs, and email design for maximum effectiveness
• Monitor key email metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates to identify trends and opportunities for improvement
• Implement personalization and dynamic content strategies to deliver highly targeted and relevant email experiences based on audience segmentation and behavioral insights
• Collaborate with cross-functional teams to integrate email marketing efforts with broader demand generation strategies and multi-channel campaigns
• Implement and monitor processes to maintain data hygiene, ensure audience accuracy, and maximize the effectiveness of email campaigns
• Develop and enforce QA processes to test email templates, links, dynamic content, and overall deliverability across devices and email clients
• Ensure all email communications comply with regulations like CAN-SPAM, GDPR, and other regional requirements to protect the brand’s reputation
• Perform regular audits of email campaigns and automation workflows to ensure alignment with best practices and identify opportunities for improvement
• Leverage HTML to create, customize, and troubleshoot email templates, ensuring they align with brand guidelines and are responsive across platforms
• Stay updated on emerging email design trends and technologies, recommending improvements to enhance user experience
• Design and implement advanced lead scoring models within Salesforce and Pardot to prioritize leads based on engagement, demographics, and firmographics
• Develop and optimize trigger-based workflows to automate lead flows, nurture campaigns, and handoffs between marketing and sales
• Continuously evaluate and refine lead scoring and routing mechanisms to ensure seamless alignment with sales team goals
• Act as the Salesforce Administrator for the marketing team, handling user permissions, data maintenance, troubleshooting, and updates to enhance efficiency
• Optimize Pardot for advanced segmentation, engagement programs, and custom integrations with Salesforce and other tools
• Support the rollout of Salesforce-based projects, ensuring alignment with marketing objectives and best practices
• Serve as the primary owner of Parsec's reporting tool, Corral, managing its setup, updates, and the creation of dynamic dashboards and reports
• Create, analyze, and present monthly executive board reports that provide actionable insights into the performance of demand generation programs, lead quality, and marketing ROI
• Monitor key metrics such as email engagement rates, campaign ROI, lead conversion, and pipeline influence, and share insights with stakeholders to drive strategy
• Take ownership of MarTech projects, such as implementing new tools, optimizing current systems, and driving process improvements
• Collaborate with stakeholders to define requirements, establish timelines, and ensure the successful delivery of key initiatives

Preferred Qualifications

• Familiarity with Gong Engage to support collaboration between sales and marketing, ensuring seamless coordination and effective outreach
• Expertise in MJML for creating responsive, reusable, and visually compelling email templates with clean code to enhance operational efficiency
• Proficiency in Adobe CC to edit, export, and optimize visuals for email and digital marketing campaigns
• Experience with advanced analytics tools or platforms (e.g., Tableau, Power BI) to provide deeper insights into campaign performance
• Exposure to field marketing, Account Engagement marketing, or other demand generation strategies to integrate with broader programs

Benefits

• $108,000-$118,000 (base salary is commensurate with experience and adjusted based on geographic location)
• Variable bonus based on company and individual performance
• 100% Company-paid health insurance premiums for employee
• Ability to work a remote schedule
• Flexible vacation time
• Outstanding team environment