Martech Lead

Summary

Join Mozilla as a Senior MarTech Manager and play a key leadership role in shaping our marketing technology strategy and execution. Reporting to the Director of Websites & MarTech, you will build a cohesive MarTech roadmap, optimize website conversion strategies, and integrate marketing tools with our data infrastructure. You will own key analytics platforms, manage MarTech operations, and collaborate with cross-functional teams. This high-impact role demands strategic thinking and hands-on execution, requiring you to define big-picture initiatives and implement them. You will be responsible for defining and owning the MarTech strategy, managing marketing data and infrastructure, overseeing analytics and measurement, and handling marketing operations and vendor management. Staying ahead of trends in AI and marketing innovation is also crucial.

Requirements

• Proven experience in MarTech strategy and execution, ideally in a mid-sized or large technology company
• Deep understanding of MarTech tools and ecosystems, including CRM, marketing automation, web analytics, and conversion optimization platforms
• Strong experience working with data teams, understanding how to build marketing tools that interface with a data warehouse
• Experience with BigQuery and how it integrates with marketing data infrastructure
• Hands-on experience managing Google Analytics and other marketing measurement tools
• Experience with Customer Engagement Platforms (CEPs) such as Braze, and how they integrate into a MarTech ecosystem to enhance customer experiences
• Excellent collaborator management skills—able to align cross-functional teams, influence leadership, and communicate complex concepts clearly
• Comfortable being scrappy and hands-on—able to both define strategy and implement key initiatives independently
• Experience managing MarTech vendors and contracts, ensuring tools are cost-effective and well-integrated into our ecosystem
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on MarTech decisions
• Passion for AI and marketing innovation, with a strong POV on where the industry is headed

Responsibilities

• Define & Own the MarTech Strategy – Develop and implement a roadmap that aligns with business goals, ensuring marketing technology investments drive real impact
• Marketing Data & Infrastructure – Act as the bridge between Marketing and our Data organization, working closely with data engineering to build tools that enable marketers to access and use insights from our data warehouse
• Analytics & Measurement – Own and manage marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) to ensure our teams have clear, actionable data
• Marketing Operations & Vendor Management – Manage contracts and relationships with key MarTech vendors, oversee tool integrations, and work closely with IT, SRE, and Engineering to ensure system reliability
• Emerging Tech & AI Thought Leadership – Stay ahead of trends in AI and marketing innovation, providing strategic recommendations and driving experimentation in new technologies
• Website & Conversion Optimization – Improve how marketing tools integrate with our website, optimize conversion strategies, and support A/B testing initiatives

Preferred Qualifications

• Experience with Customer Data Platforms (CDPs) and working with data engineering teams on audience segmentation and activation
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on MarTech decisions
• Prior experience implementing AI-driven marketing tools or automation strategies

Benefits

• Generous performance-based bonus plans to all regular employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. varies by country)