Head of Product Marketing

Summary

Join Talon.One's dynamic global Marketing team as the Head of Product Marketing, leading a team of 20 and collaborating with various departments. You will be responsible for defining and executing the go-to-market (GTM) strategy for new products, crafting product positioning and messaging, building GTM playbooks, conducting competitive analysis, managing analyst relations, and partnering on pricing strategy. This role requires strong leadership, 8+ years of experience in B2B SaaS product marketing, and exceptional communication and cross-functional collaboration skills. The successful candidate will be passionate about creating customer value and solving problems. Talon.One offers a comprehensive benefits package including a learning budget, generous paid time off, a home office setup budget, remote work flexibility, mental health support, pension contributions, and more.

Requirements

• Leadership experience in a high-performing Product Marketing team
• 8+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies
• Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
• Strong cross-functional relationship-building skills with stakeholders
• The ability to understand and identify market trends, competitor actions, and user needs across multiple segments
• Strong prioritization skills and the ability to juggle multiple projects at once
• A passion for creating customer value and solving problems

Responsibilities

• Own and orchestrate Talon.One’s product positioning and messaging across the organization. Craft actionable frameworks that advance our vision of unified promotions & loyalty for technical, marketing, and C-Suite audiences
• Collaborate with Product to influence the product roadmap by providing market insights and customer feedback
• Own the end-to-end GTM motion for new product launch, including messaging, launch, and post-launch adoption. This scope requires close partnership with R&D across the product lifecycle
• Build GTM playbooks that guide teams on how to execute key themes and initiatives, including campaign launches, cross-sell motions, new partnerships, and new focus verticals
• Become an expert in competitive research, defining areas of strength and differentiation for Talon.One. Build sales plays that enable business growth and customer success
• Manage our engagement with analysts like Forrester, Gartner, and IDC, ensuring we are bringing our product positioning to key analyst audiences
• Partner with Sales & RevOps to determine our pricing & packaging strategy

Preferred Qualifications

Experience in business consulting, product management, or marketing

Benefits

• ���1,000 annual learning budget, full LinkedIn Learning access, and free German language courses to boost your skills
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide!
• Mental health support with nilo.health and a discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions
• BVG public transport ticket and welcome your furry friend to our dog-friendly Berlin office!