Measurement Lead

Summary

Join Airbnb's Communications team as a Measurement Lead and lead efforts in shaping how we measure the impact of our global communications efforts. You will define and execute a comprehensive global measurement strategy, monitor team OKRs and key strategy metrics, and enhance measurement capabilities to demonstrate how communications drive business outcomes. Collaborate with cross-functional partners across Marketing, Advanced Analytics, Consumer Insights, Research, and Finance. Develop processes to streamline measurement tasks for communications managers, conduct regular training, and provide ongoing support. Produce in-depth reports, monitor message pull-through, and present findings to key stakeholders. Manage relationships with measurement vendors and innovate measurement tools by integrating data sources to create data tables and insightful dashboards. This role is US-remote eligible with occasional office work.

Requirements

• Experience That Matters: Minimum of 10+ years in communications with a strong focus on media monitoring, press measurement, social media and primary research
• Autonomous and Agile: Ability to work independently while managing multiple projects under tight deadlines
• Insightful Communicator: Share insights and strategic viewpoints effectively with leadership
• Presentation Pro: Strong skills in presentation-building, storytelling, and data visualization
• Analytical Mindset: Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences
• System Designer: Experience in designing systems that enhance team coordination and efficiency
• Tool expertise: Proficient in Media Monitoring tools (Onclusive, Cision, Newswhip) and Social Media tools (Brandwatch, Sprinklr). Strong skills in writing complex Boolean searches

Responsibilities

• Lead the Charge in Measurement Strategy: Define and execute a comprehensive global measurement strategy that elevates our communications efforts by identifying key insights that will feed our leadership team’s planning strategy
• Track Our Success: Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies
• Translate Results to Impact: Enhance our measurement capabilities to clearly demonstrate how our communications efforts drive business outcomes
• Partner Cross-Functionally: Help grow relationships across the company with cross-functional partners across Marketing, Advanced Analytics, Consumer Insights, Research and Finance
• Empower the Team: Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations
• Deliver Insights: Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write  insights for our consumer, editorial, corporate, and trust and safety communications teams. Present your findings and recommendations to key stakeholders
• Vendor Partnerships: Manage relationships with our measurement vendors to maximize the benefits of their platforms and ensure seamless adoption among the team
• Innovate Measurement Tools: Improve our measurement capabilities by managing the integration of data sources (APIs, raw data etc) to help create bespoke data tables and design insightful dashboards in collaboration with technical partners

Preferred Qualifications

Data Skills: Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus

Benefits

This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits