Project Growth is hiring a
Media Buyer

Summary

The job is for a Media Buyer position in the fitness industry, working remotely to manage paid marketing initiatives across various platforms. The role requires at least 3 years of marketing experience, 3 years of media buying and ads trafficking, 2 years of experience managing Amazon Marketplace Ads, 2 years of e-commerce and D2C products experience, proficiency in Facebook Ads Manager, Google Adwords, and Google Suite products. The candidate should have a team player attitude, be business-first minded, have an open communication style, be proactive and innovative.

Requirements

• Minimum 3+ years. marketing experience
• Minimum 3+ years. of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results
• Minimum 2+ years. experience managing Amazon Marketplace Ads
• Minimum 2+ years. experience working in e-commerce and D2C products
• Proven experience managing large six-figure annual media budgets
• Proficiency in Facebook Ads Manager and Google Adwords
• Strong skills in Google Suite products

Responsibilities

• Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon
• Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints
• Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness
• Work closely with the creative team to leverage insights from campaign performance and enhance future concepts
• Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams
• Write concise and compelling ad messages for paid media campaigns
• Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables
• Assist with other marketing initiatives as needed

Preferred Qualifications

• Experience in Snapchat, TikTok, or Pinterest ads trafficking
• Experience in app install ads and Apple Search ads
• Proficiency in Google Analytics
• Previous experience in an agency setting
• Experience with subscription products

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities
• Wellness programs
• Family and parental leave