Project Growth is hiring a
Programmatic Media Buyer, Remote - Mexico

Summary

The job description is for a Programmatic Media Buyer and Strategist at a creative agency. The role involves managing ad budgets, developing omnichannel paid media strategies, conducting competitor research, analyzing ad performance, collaborating with the marketing team, and communicating effectively. The ideal candidate should have experience in trade desk operations, omnichannel paid media campaigns, competitor research, ad performance analysis, strategic adaptation, excellent spoken English, comprehensive marketing knowledge, ability to work collaboratively, and capacity to manage multiple campaigns simultaneously.

Requirements

• Proven experience as a Media Buyer and Strategist, with hands-on experience managing trade desks
• Strong background in omnichannel paid media campaigns, with a history of handling significant ad budgets
• Expertise in competitor research, ad performance analysis, and strategic adaptation to optimize campaign results
• Excellent spoken English and comprehensive marketing knowledge to effectively communicate strategies and insights
• Ability to work collaboratively in a fast-paced environment, driving forward multiple campaigns simultaneously

Responsibilities

• Oversee operations on trade desks, ensuring efficient execution of digital advertising campaigns
• Develop and implement paid media strategies across multiple channels to maximize ad reach and impact
• Manage a minimum of $20K in monthly ad spend, allocating resources effectively to achieve campaign objectives
• Conduct thorough research and analysis of competitors' advertising strategies to identify opportunities and threats
• Regularly analyze ad performance data, making informed decisions to pivot strategies as needed for optimization
• Work closely with the marketing team and external partners, sharing insights and strategies to ensure cohesive campaign execution