Sr. Media Buyer

Summary

The job description is for a Senior Media Buyer position at Genius Brands, a digital marketing agency that specializes in performance marketing and paid ads. The role involves running ads on TikTok, Meta, and YouTube, researching competitor ads, developing creative briefs and ad creatives, creating video scripts, testing and scaling ad campaigns, and conducting analytical research to optimize ad performance. The candidate should have 3-4 years of experience in the specified areas and be able to create their own ad creatives.

Requirements

• 3-4 years of experience running ads on TikTok, Meta, and YouTube
• Ability to create your own ad creatives
• Strong experience in testing and scaling ad campaigns
• Solid understanding of setting up pixels and postbacks for campaign tracking

Responsibilities

• Run ads on TikTok, Meta, and YouTube
• Research competitor ads
• Develop creative briefs and ad creatives
• Create video scripts
• Test and scale ad campaigns
• Conduct analytical research to optimize ad performance

Preferred Qualifications

• Knowledge of basic web development (e.g., placing pixels)
• Experience with website optimization strategies

Benefits

• $3000 - $4000 per month salary (gross)
• Full-time and fully remote
• Paid time off
• Performance-based perks and rewards