Marketing Operations Manager

Summary

Join GlossGenius as the Marketing Operations Manager and play a crucial role in shaping the future of our marketing efforts by leveraging technology to help teams achieve growth targets.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or a related field
• 3+ years of experience in marketing technology or a related role, with a strong understanding of the marketing landscape
• Deep expertise in marketing platforms (facebook, tiktok, google ads, linkedin, etc), data analytics tools, and other MarTech solutions
• Experience with Iterable, Branch, Eppo, Google Tag Manager, Google Analytics 4, Looker, Snowflake, and Google Firebase strongly preferred
• Proven track record of managing and optimizing a marketing tech stack, with measurable improvements in performance
• SQL proficiency or willingness to learn in the first three months strongly preferred
• Strong project spec writing and project management skills with the ability to lead complex integrations and implementations across multiple cross functional teams
• Excellent problem-solving skills and the ability to think strategically about technology’s role in marketing
• Knowledge of data protection regulations and best practices for compliance

Responsibilities

• Oversee the selection, implementation, and management of all marketing technology platforms
• Work with operations partners and data team to ensure seamless integration of marketing technology with other business systems
• Continuously evaluate and optimize the performance of the marketing tech stack, identifying opportunities to improve efficiency, effectiveness, and ROI
• Maintain comprehensive documentation including plans, reports, and records on all projects, process and tooling
• Quickly diagnose and triage martech outages or data inaccuracies and project manage the recovery
• Manage relationships with MarTech vendors, ensuring that tools are being utilized to their full potential and that contracts and renewals are managed effectively
• Collaborate with the data and analytics teams to develop a robust data strategy that supports personalized marketing efforts, campaign targeting, and data hygiene
• Stay ahead of industry trends and emerging technologies, recommending new tools and approaches that can enhance our marketing capabilities
• Provide training and support to the marketing team and data engineering team on the use of technology platforms

Benefits

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend