Marketing Operations Manager

Summary

Join GlossGenius as the Marketing Operations Manager and be responsible for maintaining, managing, and optimizing marketing tools and platforms. You will play a crucial role in shaping the future of marketing efforts by leveraging current technology and selecting new technology to help achieve company growth targets. This role requires overseeing marketing technology platforms, working with operations partners and the data team, and continuously optimizing performance. You will also manage relationships with MarTech vendors, collaborate with data and analytics teams, stay ahead of industry trends, and provide training and support. The position requires a Bachelor's degree, 3+ years of experience, and deep expertise in marketing platforms and data analytics tools. Remote work options are available in the greater San Francisco, Seattle, or Miami areas, or a hybrid option in NYC.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or a related field
• 3+ years of experience in marketing technology or a related role, with a strong understanding of the marketing landscape
• Deep expertise in marketing platforms (facebook, tiktok, google ads, linkedin, etc), data analytics tools, and other MarTech solutions
• Proven track record of managing and optimizing a marketing tech stack, with measurable improvements in performance
• Strong project spec writing and project management skills with the ability to lead complex integrations and implementations across multiple cross functional teams
• Excellent problem-solving skills and the ability to think strategically about technology’s role in marketing
• Knowledge of data protection regulations and best practices for compliance

Responsibilities

• Oversee the selection, implementation, and management of all marketing technology platforms, including marketing automation, CRO, alert monitoring, and more
• Work with operations partners and data team to ensure seamless integration of marketing technology with other business systems, such as CRM and sales tools
• Continuously evaluate and optimize the performance of the marketing tech stack, identifying opportunities to improve efficiency, effectiveness, and ROI
• Maintain comprehensive documentation including plans, reports, and records on all projects, process and tooling
• Quickly diagnose and triage martech outages or data inaccuracies and project manage the recovery
• Manage relationships with MarTech vendors, ensuring that tools are being utilized to their full potential and that contracts and renewals are managed effectively
• Collaborate with the data and analytics teams to develop a robust data strategy that supports personalized marketing efforts, campaign targeting, and data hygiene
• Stay ahead of industry trends and emerging technologies, recommending new tools and approaches that can enhance our marketing capabilities
• Provide training and support to the marketing team and data engineering team on the use of technology platforms, ensuring they have the knowledge and resources to understand business use cases and execute campaigns successfully with the right context
• Ensure that all marketing technology practices comply with relevant data protection and privacy regulations, such as GDPR, CCPA, and Apple and Google terms and conditions, specifically around the use and sharing of PII from pixel data and first party data with 3rd party platforms

Preferred Qualifications

• Experience with Iterable, Segment, Branch, Eppo, Google Tag Manager, Google Analytics 4, Looker, Snowflake, and Google Firebase
• SQL proficiency or willingness to learn in the first three months

Benefits

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office stipend
• Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year!