Media Planner

Summary

Join Avalere Health as a Media Planner and contribute to the development and implementation of client media plans and marketing recommendations. You will collaborate with team members, manage campaign activities, analyze research data, and build strong client relationships. This role requires strong communication, analytical, and organizational skills, along with experience in media planning and campaign management. Avalere offers a comprehensive benefits package including a generous retirement plan, private medical insurance, wellbeing initiatives, and a compelling time-off policy.

Requirements

• Bachelor's degree required, preferably in a related field
• 1+ year(s) of experience in prior media planning function
• Experience with campaign management/ad serving technology and third-party market research tools
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Responsibilities

• Assist in the development and implementation of client media plan and marketing recommendations
• Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print
• Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns
• Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities in regard to deadlines and client need
• Utilize agency resources and cross-functional teams throughout the media planning process
• Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership
• Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits