Media Strategist

Summary

Join Known's Media Science team as a Media Strategist and collaborate with data analysts, buyer scientists, and channel activation teams. Develop and execute cross-channel media strategies aligned with client business goals. Support client relationships, manage campaign operations, and oversee timelines and budgets. Leverage data-driven insights to inform strategy and measurement. Work in a fast-paced, collaborative environment, utilizing the Mediaocean platform. Known offers a hybrid work setting and a variety of benefits.

Requirements

• 2-4 years of media planning experience
• Broad knowledge of the overall media landscape, consumer behavior and media consumption
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges
• Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
• Superb communication and developing presentation skills
• Exceptionally detailed oriented
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• A data-driven approach, leveraging insights to develop strategy and define measurement
• Experience using the Mediaocean platform

Responsibilities

• Support the development of cross-channel strategy & planning
• Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints, driving media planning insights
• Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Support assigned aspects of client relationships, delivering top-tier customer service
• Foster collaboration between teams; work with both internal partners and external agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
• Management of all cross-channel planning operations (media plan files, flowcharts, RFPs, and upfront commitment deployment)
• Oversee timelines and internal cross-team work streams
• Coordinate with buyer scientist and channel teams to translate strategy into activation, including executing media tactics and measurement plans
• Steward budget process from pre-campaign (budget views, draft billing, campaign and estimate creation) to post-campaign (actualizations, accruals, invoice approvals)
• Maintain flawless campaign operations, including timelines, contracts and financials

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave