Media Strategist

Summary

Join Precision Medicine Group as a Media Strategist and contribute to the planning and buying of cross-channel media opportunities within the healthcare advertising sector. You will lead the media team in daily tasks, financial management, and reporting. Responsibilities include creating and presenting media strategies, overseeing media buys, managing insertion orders, and maintaining vendor relationships. Collaboration with various departments is crucial to ensure media tactics align with best practices. You will also conduct media research, develop agency workshops, and work with account managers on project briefs. The role involves reviewing media reports, offering recommendations, and assisting with statement of work (SOW) development for clients. This position requires strong communication, analytical, and time management skills.

Requirements

• Bachelor’s degree
• 3-4 years of experience in media planning
• May require travel domestically and/or internationally including overnight stays

Responsibilities

• Actively participate and lead the media team on day-to-day tasks and financial maintenance
• Responsible for status reporting, insertion order management, research, planning/buying assistance, and relationship building internally and with outside partners
• Create and present the media strategy defining the media objectives and strategic recommendations
• Lead the media buy process whether in-house or with partners to deliver the final flight schedule, negotiations, timelines and specs for creative delivery
• Oversee and execute insertion orders
• Work with project management on timing for campaign deliverables
• Work with accounting department to ensure PO has been authorized by client
• Maintain relationships with media vendors
• Proactively identify opportunities for clients
• Input media vendors on campaign needs and budgets
• Review vendor provided media plans for innovation, consistency with creative briefs, and budget prior to account team and client review
• Work with all departments: Account, Planning, Strategy, Operations and Creative to ensure media tactics reflect best practices and venue requirements
• Reviews agency billing, IOs, timelines, and POVs
• Responsible for day to day Account and client conversations around active media campaigns
• Extend internal media expertise: Alert team to tradeshow/congress prospectus/media kits and researches effectiveness of available media opportunities
• Research media consumption habit primary research needs and resources for secondary data
• Assist in development of agency-wide workshops/seminars to increase the collective media IQ
• Manage day-to-day media activities
• Work with account managers, assisting in development of project briefs for all media tactics
• Maintain tracking codes
• Works with CRM, Interactive and Metrics leads to ensure proper tracking and programming for media assets
• Review media and metrics reports and offers recommendations
• Work with Associate Media Director and Account teams for SOW for clients

Preferred Qualifications

• Proficient in Microsoft Word, Excel, Powerpoint
• Knowledge and use of media platforms such as SRDS, Kantar, Nielson, etc
• Experience working with digital and 3 rd party platforms
• Industry credentials
• Communication
• Analytical thinking
• Flexibility
• Initiative
• Learning
• Teamwork
• Thoroughness
• Time Management

Benefits

• Discretionary annual bonus
• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation