Lifecycle Marketing Manager

Summary

Join DeleteMe, a leader in proactive privacy protection, as their Lifecycle Marketing Manager to lead consumer retention and engagement programs. You will build a product-integrated lifecycle engine driving increased usage, upgrades, and retention. Collaborate with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints and tackle churn. This strategic, hands-on role requires expertise in marketing and product. You will own lifecycle strategy execution across multiple channels, deeply understand the customer journey, and improve email deliverability and performance. The role also involves developing advanced segmentation and personalization strategies, running experiments, and collaborating with Customer Support.

Requirements

• Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses
• Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
• Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
• Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
• Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
• Exceptional communicator and project manager with a bias for action
• Passion for online privacy, consumer protection, and making the web safer for everyone
• This role requires domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy

Responsibilities

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS
• Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
• Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience
• Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards
• Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
• Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
• Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
• Report on lifecycle KPIs and build dashboards to track performance over time

Benefits

• Comprehensive health benefits
• Flexible work schedule
• 100% work from home
• Generous 401k matching
• Paid time off
• 12 company paid holidays
• Childcare expense reimbursement
• Fitness reimbursement
• Birthday time off