Senior Lifecycle Marketing Manager

Summary

Join Modern Health as a Senior Lifecycle Marketing Manager and design, implement, and optimize strategies to drive customer acquisition, retention, and growth. You will build new lifecycle marketing strategies, develop and execute experiments across multiple channels, and analyze customer journey data to optimize the customer experience. This role requires 7+ years in marketing with at least 4+ years in a cross-channel CRM role. You will work with tools like Iterable, Braze, Salesforce, Mixpanel, and Looker. Modern Health offers a comprehensive benefits package including medical, dental, vision, life insurance, generous time off, parental leave, professional development stipend, and more. The position is fully remote but requires overlapping hours with Pacific Time. This position is not eligible to be performed in Hawaii.

Requirements

• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
• Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
• Familiarity with Salesforce, Mixpanel, and Looker
• A curiosity for experimentation and building new programs from scratch
• Experience running A/B tests and using data & customer insights
• Experience building blast, triggered, and nurture campaigns
• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization
• Strong attention to detail and passion for working in a fast-paced environment
• Ability to work with the tools available, while also striving for continuous improvement
• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
• Comfortable with ambiguity and quick pivoting to serve business needs
• A passion for mental health/wellness

Responsibilities

• Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
• Build strategies that touch B2C customers at key engagement and retention touchpoints
• Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle
• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
• Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
• Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention

Preferred Qualifications

• Strong experience with Iterable
• Working at a high-growth startup
• Working on SaaS software
• Working in Health Tech or HR
• Digital Health experience is preferred

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement