Remote Mobile Game User Acquisition Coordinator

Summary

Join our rapidly growing mobile gaming studio, YallaPlay, as a Mobile Games User Acquisition Coordinator to help drive strategic growth initiatives for our mobile game titles.

Requirements

• 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types
• Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle
• Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV
• Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks
• Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus
• Fluent in English, verbal and written. (Additional languages, an advantage)
• Motivated, organized and a “get things done” approach

Responsibilities

• Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms
• Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth
• Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
• Oversee creative testing strategies and manage the full creative process from ideation to deployment
• Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
• Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth