Growth Marketing Manager

Summary

Join Second Dinner, an award-winning game development studio, as their Growth Marketing Manager. This role focuses on scaling user acquisition for MARVEL SNAP as the company transitions to in-house publishing. You will lead campaign strategy and execution across multiple platforms, manage partner relationships, and drive creative testing and ASO experiments. The ideal candidate has 3+ years of experience in performance marketing, strong analytical skills, and a creative mindset. This is a remote-first position offering a competitive salary, equity, and comprehensive benefits.

Requirements

• 3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more
• Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results
• Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams
• Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.)
• Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion
• Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love

Responsibilities

• Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded/Video networks, executing with precision to hit ROAS and payback targets
• Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals
• Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities
• Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts
• Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, and stay at the forefront of creative innovation in performance marketing
• Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams
• Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities
• Oversee UA ops workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently

Preferred Qualifications

• Experience marketing cross-platform games, including PC or multi-surface player journeys
• Exposure to emerging UA channels like Reddit Ads, paid influencer campaigns, CTV ads, and rewarded ad networks
• Practical use of AI tools to enhance workflow, automation, or creative experimentation in a marketing context

Benefits

• Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans
• 401(k) contribution with no waiting period
• 16 weeks paid parental leave with no waiting period
• Home office improvement bonus
• Paid Vacation & Sick time
• Up to 10 BetterHelp sessions covered each benefits plan year
• Company Winter Holiday shutdown (Dec 25-Jan 1)
• Company Summer Holiday shutdown (week of July 4)
• Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year